Fuqua Client Consulting Practicum

Research Square Company

Research Square Company

Project

Research Square Company Brand Strategy

Summary: Content and social media marketing and brand strategy.

Categories:

Marketing Strategy, Social Media

Client

Location: Durham, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Sojern

Project

Tourism Research & Ideal Customer Profile Strategy

Summary: Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.

Categories:

Market Research, Strategy

Client

Location: San Francisco, California

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Swish House

Project

Swish House Get Buckets Marketing Strategy

Summary: Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets. 

Categories:

Market Research, Marketing Strategy

Client

Location: Chicago, Illinois

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Vitalise Ventures, LLC

Project

Consulting Job Prep GTM Strategy

Summary: GTM strategy for new coaching product, including competitive landscape, pricing analysis, and SEO keywords.

Categories:

Strategy

Client

Industry:

Consulting

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Cheetah

Project

Cheetah - Inventory As a Service

Summary: Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.

Categories:

Market Research, Marketing Strategy, Operations, Technology

Client

Location: Pleasanton, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Dell Technologies

Project

Develop Go-to-Market for Security

Summary: Refine Dell's GTM strategy in Security 

Categories:

Marketing Strategy, Strategy

Client

Location: Round Rock, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Hollywood Feed

Project

New Loyalty Program Launch for Hollywood Feed

Summary: Propose a new customer loyalty program for Hollywood Feed.

Categories:

Strategy

Client

Location: Memphis, TN

Industry:

Retail or Wholesale Trade

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Microsoft

Project

Industry Strategy for Devices

Summary: Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.

Categories:

Marketing Strategy

Client

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

CSPs in the Metaverse

Summary: This project involved researching the current landscape of the metaverse to understand the business opportunity for CSPs, the technology enabler landscape for companies like Oracle, and recommending how CSPs can play an active role in the metaverse beyond providing connectivity services and consequently how Oracle can help them achieve those goals.

Categories:

Strategy

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy