StrongKey

Project

The Encrypted Web: "Zero-Knowledge" Cloud Solution

Summary: Explored possible routes for launching new product as a consumer service.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Teamworks

Project

New Client Experience

Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.

Categories:

Analytics, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Noël Group

Project

Small winery end-to-end digital buying journey for wine closures

Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.

Categories:

Market Research, Marketing Strategy, Social Media, Technology

Client

Location: Zebulon, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

ShiftWizard

Project

ShiftWizard Competitor Analysis

Summary: Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.

Categories:

Market Research, Marketing Strategy

Client

Location: Morrisville, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Oracle

Project

Communications MarketPlace

Summary: Crafted a strategy for developing a new digital ecosystem model with Oracle competitively positioned to help CSPs leverage their 5G Network using their cloud platform to provide business solutions to enterprises specifically in the exponentially growing Mobile Games Sector, which was identified through comprehensive market assessments.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Sigora Solar

Project

Profiting From Diversity & Market Expansion Roadmap

Summary: Ran comprehensive assessment of the governmental policies in the solar industry, and Sigora’s current markets and current market entry factors to develop a funnel process in order to choose 6 optimal markets for Sigora Solar can expand into.

Categories:

Human Capital, Market Research, Marketing Strategy, Strategy

Client

Location: Charlottesville, VA

Industry:

Energy

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Sports Endeavors

Project

Private Label Assessment

Summary: Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.

Categories:

Analytics, Finance, Market Research, Strategy

Client

Location: Hillsborough, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

UNC Health Care

Project

Opportunity Evaluation: New Business for Niche Market Segment

Summary: Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Chapel Hill, NC

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Unite Us

Project

User Assessment

Summary: Collaborated with the Unite Us team to identify three specific populations in NC with urgent unmet needs, researched social care providers with high potential for cost savings and health impact, and created three menus of social care programs and recommended partnerships that would add value to the Unite Us network.

Categories:

Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Raleigh, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Adwerx

Project

New Industry Market Research

Summary: Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Advertising

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy