Project
New Client Experience
Summary:
Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.
Categories:
Analytics, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Technology and IT
Details
Project
The Encrypted Web: "Zero-Knowledge" Cloud Solution
Summary:
Explored possible routes for launching new product as a consumer service.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Technology and IT
Details
Project
Profiting From Diversity & Market Expansion Roadmap
Summary:
Ran comprehensive assessment of the governmental policies in the solar industry, and Sigora’s current markets and current market entry factors to develop a funnel process in order to choose 6 optimal markets for Sigora Solar can expand into.
Categories:
Human Capital, Market Research, Marketing Strategy, Strategy
Client
Location:
Charlottesville, VA
Details
Project
Private Label Assessment
Summary:
Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Categories:
Analytics, Finance, Market Research, Strategy
Client
Location:
Hillsborough, NC
Industry:
Fitness & Recreation
Details
Project
Opportunity Evaluation: New Business for Niche Market Segment
Summary:
Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Chapel Hill, NC
Industry:
Health Services
Details
Project
User Assessment
Summary:
Collaborated with the Unite Us team to identify three specific populations in NC with urgent unmet needs, researched social care providers with high potential for cost savings and health impact, and created three menus of social care programs and recommended partnerships that would add value to the Unite Us network.
Categories:
Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Raleigh, NC
Details
Project
New Industry Market Research
Summary:
Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.
Categories:
Market Research
Client
Location:
Durham, NC
Details
Project
New Product Brand Extension
Summary:
Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.
Categories:
Market Research, Strategy
Client
Location:
DURHAM, NC
Industry:
Food, Beverage & Tobacco
Details
Project
EasyVote Market Segmentation & Expansion
Summary:
Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.
Categories:
Market Research, Marketing Strategy
Client
Location:
WILMINGTON, NC
Details
Project
Market/customer segmentation and sales positioning
Summary:
Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Categories:
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Raleigh, NC
Details