Fuqua Client Consulting Practicum

Wolters Kluwer CCH Tagetik

Wolters Kluwer CCH Tagetik

Project

Route to Market Optimization Challenge

Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.

Categories:

Analytics, Market Research, Strategy

Client

Location: Lucca, Italy

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

SunbeltRentals

Project

Sunbelt Digital Adoption

Summary: The objective of this project is to determine how Sunbelt Rentals can grow their digital platform generated revenue to 5% of company profit over the next 5 years.

Categories:

Analytics

Client

Location: Fort Mill, South Carolina

Industry:

Property Rental & Management

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

SAS Institute

Project

Business Value Assessment Calculator for Distribution Net Load Forecasting

Summary: The FCCP SAS Project built a business value assessment calculator for the SAS Energy Analytics division that can be used to demonstrate to their utility customers the business value of having more accurate distribution level net load forecasts (NLF).

Categories:

Analytics, Operations, Strategy, Technology

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

Durham Sports Commission

Project

Building a long-term economic case for a new sports complex in Durham

Summary: To determine the potential ecomonic impact a new sports complex could have in Durham.

Categories:

Analytics, Strategy

Client

Location: Durham, NC

Industry:

Tourism

Type:

Non-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

ChargeLab

Project

EV Charging SAAS SW Go-To-Market Strategy

Summary: Performance of a formal industry analysis with recommendations for target segments and development of potential ICPs.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Mountain View, Ca

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE

ChowNow Inc.

Project

Enabling rentention and acquisition at low CAC

Summary: How can we improve our retention and acquisition on platform while staying within our budget?

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Culver City, CA

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

Emrgy, Inc.

Project

Project Development Metrics in Distributed Hydropower Deployments

Summary: Conducted a market analysis to help define Emrgy’s market position, produced a prospective client archetype, and generated a recommended approach for future development targets.

Categories:

Analytics, Finance, Market Research, Technology

Client

Location: Atlanta, GA

Industry:

Energy

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM

Grifols

Project

Bioscience Product Portfolio and External Asset Search

Summary: Recommended four potential asset acquisition/partnership opportunities for Grifols’ market expansion and diversification.

Categories:

Analytics, Marketing Strategy, Strategy, Technology

Client

Location: RTP, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM

SAP

Project

SAP 5G Consulting Practicum - Business Model Development

Summary: Developed a point of view on a viable business model based on applications of 5G and intelligent technologies across industries.

Categories:

Analytics, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Newtown Square, PA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy