Project
Growth Strategy - Investment Priorities
Summary:
We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Brooklyn, NY
Industry:
Food, Beverage & Tobacco
Details
Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary:
Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Route to Market Optimization Challenge
Summary:
Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.
Categories:
Analytics, Market Research, Strategy
Client
Location:
Lucca, Italy
Details
Project
Arena Calibrate
Summary:
Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Santa Clara, CA 95054, CA
Details
Project
Industry Collaboration Landscape
Summary:
Identify opportunities to diversify the funding sources for Martinos Center (part of Mass General's Department of Radiology) to expand the reach and impact of its ground-breaking research.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Boston, MA
Details
Project
Low income home energy retrofit market
Summary:
Enable Sealed to further its mission to stop energy waste and electrify all homes by analyzing the low- and moderate-income market and identify barriers and opportunities for market entry.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
New York, NY
Details
Project
Sports Business Model Analysis
Summary:
Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.
Categories:
Market Research, Strategy
Client
Location:
San Antonio, Texas
Details
Project
Software Product GTM Planning
Summary:
Robust Go to Market Strategy for a Saas Business
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Charlotte, NC
Details
Project
Duke Athletics Auction Site
Summary:
Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.
Categories:
Finance, Market Research, Marketing Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Highland Water & Ice - Strategy
Summary:
Highland Ventures is looking to make a strategic decision on an operating subsidiary, Highland Pure Water & Ice, on whether to sell it, invest further resources into it, or look to sell in the future.
Categories:
Finance, Market Research, Operations, Strategy
Client
Location:
Glenview, IL
Details