Fuqua Client Consulting Practicum

Spurs Sports & Entertainment

Spurs Sports & Entertainment

Project

Sports Business Model Analysis

Summary: Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.

Categories:

Market Research, Strategy

Client

Location: San Antonio, Texas

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

ChargeLab

Project

EV Charging SAAS SW Go-To-Market Strategy

Summary: Performance of a formal industry analysis with recommendations for target segments and development of potential ICPs.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Mountain View, Ca

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE

ChowNow Inc.

Project

Enabling rentention and acquisition at low CAC

Summary: How can we improve our retention and acquisition on platform while staying within our budget?

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Culver City, CA

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

Cheetah

Project

Cheetah - Inventory As a Service

Summary: Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.

Categories:

Market Research, Marketing Strategy, Operations, Technology

Client

Location: Pleasanton, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Sojern

Project

Tourism Research & Ideal Customer Profile Strategy

Summary: Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.

Categories:

Market Research, Strategy

Client

Location: San Francisco, California

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Swish House

Project

Swish House Get Buckets Marketing Strategy

Summary: Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets. 

Categories:

Market Research, Marketing Strategy

Client

Location: Chicago, Illinois

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Duke Clinical Research Institute

Project

Digital Health Solution

Summary: Assessed and incorporated operational and business development tools for a new, intrapreneur division of large academic research organization to support its growth into a core, strategic capability. Outcomes include competitor analysis, opportunity scorecard, and product lifecycle optimizations.

Categories:

Market Research, Strategy, Technology

Client

Location: Durham, NC

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

HSM

CYPET Technologies Ltd

Project

Optimization of Business Development

Summary: Developed go-to-market strategy.

Categories:

Market Research, Strategy

Client

Location: Dali, Cyprus

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2018-2019

Program:

EMBA

Center:

Strategy

Emrgy, Inc.

Project

Project Development Metrics in Distributed Hydropower Deployments

Summary: Conducted a market analysis to help define Emrgy’s market position, produced a prospective client archetype, and generated a recommended approach for future development targets.

Categories:

Analytics, Finance, Market Research, Technology

Client

Location: Atlanta, GA

Industry:

Energy

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM