BIOMILQ, Inc.

Project

BIOMILQ Go-To-Market Strategy and Product Development Pricing

Summary: Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

Massachusetts General Hospital

Project

Industry Collaboration Landscape

Summary: Identify opportunities to diversify the funding sources for Martinos Center (part of Mass General's Department of Radiology) to expand the reach and impact of its ground-breaking research.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Boston, MA

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

HSM

Sealed

Project

Low income home energy retrofit market

Summary: Enable Sealed to further its mission to stop energy waste and electrify all homes by analyzing the low- and moderate-income market and identify barriers and opportunities for market entry.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: New York, NY

Industry:

Environmental

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

Yolele

Project

Growth Strategy - Investment Priorities

Summary: We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Brooklyn, NY

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

DEI Directive

Project

Software Product GTM Planning

Summary: Robust Go to Market Strategy for a Saas Business

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Charlotte, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Duke Athletics

Project

Duke Athletics Auction Site

Summary: Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.

Categories:

Finance, Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

GE Vernova

Project

The Future of Energy - The Next Generation Digital Substation

Summary: Help GE develop a business strategy for the Next Generation Digital Substation Portfolio.

Categories:

Marketing Strategy

Client

Location: Markham, ON

Industry:

Energy

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE

M&F Bank

Project

ECIP Deployment

Summary: Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.

Categories:

Finance, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Poplar Labs, Inc

Project

Consumer Acquisition Strategy

Summary: Create a national expansion strategy to make our platform accessible to consumers across the country.

Categories:

Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Gaithersburg, MD

Industry:

Environmental

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE