Lenovo

Project

Lenovo eCommerce Gaming Strategy

Summary: Supported the Lenovo eCommerce team’s effort to grow a community of beginner and leisure gamers on gaming.lenovo.com through insights on the content and related platforms for reaching their target audience.

Categories:

Strategy

Client

Location: Morrisville, NC

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

Strategy

Lenovo

Project

The Future of IoT and the Connect Home @ Lenovo

Summary: Explored IoT and connected devices space, resulting in a strategic recommendation to invest in connected device subcategory.

Categories:

Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

Maytronics US, Inc.

Project

Dolphin Consumer Research

Summary: Developed a go-to-market strategy for a leading robotic pool cleaner company on the launch of their new core robot line in Arizona, California, Florida and Texas, including marketing message recommendations and key counties that should be prioritized.

Categories:

Analytics, Market Research, Social Media, Strategy

Client

Location: Duluth, GA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy