Fuqua Client Consulting Practicum

Wolters Kluwer CCH Tagetik

Wolters Kluwer CCH Tagetik

Project

Route to Market Optimization Challenge

Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.

Categories:

Analytics, Market Research, Strategy

Client

Location: Lucca, Italy

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

SAS Institute

Project

Business Value Assessment Calculator for Distribution Net Load Forecasting

Summary: The FCCP SAS Project built a business value assessment calculator for the SAS Energy Analytics division that can be used to demonstrate to their utility customers the business value of having more accurate distribution level net load forecasts (NLF).

Categories:

Analytics, Operations, Strategy, Technology

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

DEI Directive

Project

Software Product GTM Planning

Summary: Robust Go to Market Strategy for a Saas Business

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Charlotte, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

ev connect

Project

New business initiatives and strategic market opportunities in the electric vehicle charging industry

Summary: Help us refine our current products and service offering via benchmarking with key competitors, identification of key gaps and strategic market opportunities and presenting high-level action plan to discuss with the executive team

Categories:

Strategy

Client

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE

Vestwell

Project

Making Sense of the Data

Summary: Ran analysis of existing data and created plan.

Categories:

Analytics, Market Research, Operations

Client

Location: New York, NY

Industry:

Software

Type:

Non-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

EasyVote Solutions

Project

EasyVote Market Segmentation & Expansion

Summary: Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.

Categories:

Market Research, Marketing Strategy

Client

Location: WILMINGTON, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Feedtrail

Project

Market/customer segmentation and sales positioning

Summary: Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.

Categories:

Analytics, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

ShiftWizard

Project

ShiftWizard Competitor Analysis

Summary: Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.

Categories:

Market Research, Marketing Strategy

Client

Location: Morrisville, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

SAS Institute Inc.

Project

Digital Transformation Strategy for Public Power Utilities in the US

Summary: Studied the unique landscape of midsize power utilities, identified opportunities for operational improvements and cost efficiencies using advanced analytics solutions, and made recommendations to SAS on use cases for a select group of such entities by March 2021.

Categories:

Market Research, Operations, Strategy

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

BioMojo LLC

Project

AI-powered Virtual Human Technology for Education and Training in MBA programs

Summary: Conducted comprehensive market research and segmentation of the video game industry, and developed a data-driven go-to-market strategy for the client’s simulation software.

Categories:

Market Research, Strategy, Technology

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy