Project
Community Customer Segmentation and Funding Strategy
Summary:
Compiled research for climate technology company related to additional revenue streams for the insurance industry and state and federal funding strategies for the company’s clients.
Categories:
Analytics, Market Research, Strategy
Client
Location:
Seattle, WA
Industry:
Technology and IT
Details
Project
The Encrypted Web: "Zero-Knowledge" Cloud Solution
Summary:
Explored possible routes for launching new product as a consumer service.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Technology and IT
Details
Project
Communications MarketPlace
Summary:
Crafted a strategy for developing a new digital ecosystem model with Oracle competitively positioned to help CSPs leverage their 5G Network using their cloud platform to provide business solutions to enterprises specifically in the exponentially growing Mobile Games Sector, which was identified through comprehensive market assessments.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Morrisville, NC
Industry:
Technology and IT
Details
Project
Accelerate Revenue
Summary:
Refined the sales and commercialization strategy and implemented processes to increase revenue.
Categories:
Operations, Strategy
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
K4Home Go-to-market
Summary:
Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.
Categories:
Marketing Strategy, Operations, Strategy
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
B2B 5G
Summary:
Conducted a comprehensive assessment of the Communication Service Provider (CSP) ecosystem’s current enterprise customer engagement practices, and best practices driven recommendations as well as go-to-market strategies for CSPs to monetize 5G services.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Redwood Shores, CA
Industry:
Technology and IT
Details
Project
Market Analysis & Strategic Positioning
Summary:
Mapped current competitive landscape and gave a recommendation for what to focus on in order to scale up operations.
Categories:
Market Research, Strategy, Technology
Client
Location:
St. Louis, MO
Industry:
Technology and IT
Details
Project
5G Industry Use Cases
Summary:
Identified and developed user stories and monetization strategies for 5G use cases for communications service providers (CSPs) across five different industries, aimed at how CSPs can recoup their investments in 5G technology.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Redwood Shores, CA
Industry:
Technology and IT
Details
Project
Drone and artificial intelligence product market research
Summary:
Developed a detailed value proposition and market segmentation for a data analytics software product to enter the utility market, including various metrics to narrow down the target utility companies and profiling specific personas.
Categories:
Marketing Strategy
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
IBM Watson Health Life Sciences Competitive Analysis
Summary:
Found market trends specific to pharmaceutical, medical device, and CRO companies and the market potential for IBM Watson Health Life Science’s products designed for the clinical development and commercialization/market access processes.
Categories:
Marketing Strategy
Client
Location:
Durham, NC
Industry:
Technology and IT
Details