Fuqua Client Consulting Practicum

Wolters Kluwer CCH Tagetik

Wolters Kluwer CCH Tagetik

Project

Route to Market Optimization Challenge

Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.

Categories:

Analytics, Market Research, Strategy

Client

Location: Lucca, Italy

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

SunbeltRentals

Project

Sunbelt Digital Adoption

Summary: The objective of this project is to determine how Sunbelt Rentals can grow their digital platform generated revenue to 5% of company profit over the next 5 years.

Categories:

Analytics

Client

Location: Fort Mill, South Carolina

Industry:

Property Rental & Management

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

Duke Corporate Education

Project

ESG Leadership Academy - Strategy and Product Development

Summary: Developed go-to-market strategic recommendations for our client’s ESG leadership academy, including market research and primary research to create learning journeys for researched customer segments.

Categories:

Strategy

Client

Location: London, Great Britain

Industry:
Type:

University Affiliate

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

Durham Sports Commission

Project

Building a long-term economic case for a new sports complex in Durham

Summary: To determine the potential ecomonic impact a new sports complex could have in Durham.

Categories:

Analytics, Strategy

Client

Location: Durham, NC

Industry:

Tourism

Type:

Non-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Highland Ventures

Project

Highland Water & Ice - Strategy

Summary: Highland Ventures is looking to make a strategic decision on an operating subsidiary, Highland Pure Water & Ice, on whether to sell it, invest further resources into it, or look to sell in the future.

Categories:

Finance, Market Research, Operations, Strategy

Client

Location: Glenview, IL

Industry:

Real estate

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

M&F Bank

Project

ECIP Deployment

Summary: Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.

Categories:

Finance, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Panera Bread, LLC

Project

Cafe Margin Growth

Summary: Help the client identify opportunities within the Panera Cafe P&L to grow margins and design a cafe model that can be scaled.

Categories:

Strategy

Client

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Spurs Sports & Entertainment

Project

Sports Business Model Analysis

Summary: Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.

Categories:

Market Research, Strategy

Client

Location: San Antonio, Texas

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

DEI Directive

Project

Software Product GTM Planning

Summary: Robust Go to Market Strategy for a Saas Business

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Charlotte, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy