Fuqua Client Consulting Practicum

Wolters Kluwer CCH Tagetik

Wolters Kluwer CCH Tagetik

Project

Route to Market Optimization Challenge

Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.

Categories:

Analytics, Market Research, Strategy

Client

Location: Lucca, Italy

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

SunbeltRentals

Project

Sunbelt Digital Adoption

Summary: The objective of this project is to determine how Sunbelt Rentals can grow their digital platform generated revenue to 5% of company profit over the next 5 years.

Categories:

Analytics

Client

Location: Fort Mill, South Carolina

Industry:

Property Rental & Management

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

Duke Corporate Education

Project

ESG Leadership Academy - Strategy and Product Development

Summary: Developed go-to-market strategic recommendations for our client’s ESG leadership academy, including market research and primary research to create learning journeys for researched customer segments.

Categories:

Strategy

Client

Location: London, Great Britain

Industry:
Type:

University Affiliate

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

DEI Directive

Project

Software Product GTM Planning

Summary: Robust Go to Market Strategy for a Saas Business

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Charlotte, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Duke Athletics

Project

Duke Athletics Auction Site

Summary: Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.

Categories:

Finance, Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Durham Sports Commission

Project

Building a long-term economic case for a new sports complex in Durham

Summary: To determine the potential ecomonic impact a new sports complex could have in Durham.

Categories:

Analytics, Strategy

Client

Location: Durham, NC

Industry:

Tourism

Type:

Non-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Highland Ventures

Project

Highland Water & Ice - Strategy

Summary: Highland Ventures is looking to make a strategic decision on an operating subsidiary, Highland Pure Water & Ice, on whether to sell it, invest further resources into it, or look to sell in the future.

Categories:

Finance, Market Research, Operations, Strategy

Client

Location: Glenview, IL

Industry:

Real estate

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

M&F Bank

Project

ECIP Deployment

Summary: Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.

Categories:

Finance, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Panera Bread, LLC

Project

Cafe Margin Growth

Summary: Help the client identify opportunities within the Panera Cafe P&L to grow margins and design a cafe model that can be scaled.

Categories:

Strategy

Client

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy