Fuqua Client Consulting Practicum

Spurs Sports & Entertainment

Spurs Sports & Entertainment

Project

Sports Business Model Analysis

Summary: Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.

Categories:

Market Research, Strategy

Client

Location: San Antonio, Texas

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Microsoft

Project

Industry Strategy for Devices

Summary: Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.

Categories:

Marketing Strategy

Client

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

CSPs in the Metaverse

Summary: This project involved researching the current landscape of the metaverse to understand the business opportunity for CSPs, the technology enabler landscape for companies like Oracle, and recommending how CSPs can play an active role in the metaverse beyond providing connectivity services and consequently how Oracle can help them achieve those goals.

Categories:

Strategy

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Research Square Company

Project

Research Square Company Brand Strategy

Summary: Content and social media marketing and brand strategy.

Categories:

Marketing Strategy, Social Media

Client

Location: Durham, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Sojern

Project

Tourism Research & Ideal Customer Profile Strategy

Summary: Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.

Categories:

Market Research, Strategy

Client

Location: San Francisco, California

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Swish House

Project

Swish House Get Buckets Marketing Strategy

Summary: Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets. 

Categories:

Market Research, Marketing Strategy

Client

Location: Chicago, Illinois

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Vitalise Ventures, LLC

Project

Consulting Job Prep GTM Strategy

Summary: GTM strategy for new coaching product, including competitive landscape, pricing analysis, and SEO keywords.

Categories:

Strategy

Client

Industry:

Consulting

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

RTI International

Project

Comprehensive landscape and assessment of the global health security space and identifying future opportunities

Summary: Assembled a comprehensive landscape and assessment of the global health security space and identified future opportunities for growth in the domestic and international market.

Categories:

Strategy

Client

Location: Research Triangle Park, NC

Industry:

International Relations & Development

Type:

Non-Profit

Details

Year:

2018-2019

Program:

EMBA

Center:

Strategy

The Duke Elder Family/Caregiver Training Center (DEFT)

Project

Project Scale

Summary: Made recommendations for sustainability of the DEFT program by exploring market segments for expansion, offering recommendation on new services and/or how to repackage existing services to serve the markets better and ways to improve client mix.

Categories:

Finance, Strategy

Client

Location: Durham, NC

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2018-2019

Program:

EMBA

Center:

Strategy