Fuqua Client Consulting Practicum

New Zealand Ministry of Business, Innovation and Employment

NJ Bike Tours

Project

Growing a Bike Touring Business

Summary: Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.

Categories:

Other

Client

Location: Yardley, PA

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Phoenix Rising FC, LLC

Project

Driving Revenue Growth and Improving Fan Experience

Summary: Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.

Categories:

Other

Client

Location: Phoenix, AZ

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Sengenix

Project

Project Biologics

Summary: Helped SenGenix determine the market opportunity for point of care testing within pharmacovigilance.

Categories:

Operations

Client

Location: Durham, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM

Shell

Project

Shell Production Deepwater Gulf of Mexico

Summary: Identified potential funding sources for large-scale group of projects in the Gulf.

Categories:

Strategy

Client

Location: New Orleans, LA

Industry:

Energy

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

EDGE

Synchronicity

Project

Best Practices for Marketing and Operations for a Next Generation Wellness Startup

Summary: Helped the client discover who their target consumer is so that they could more effectively attract potential customers to the test pilot.

Categories:

Client

Location: Charleston, SC

Industry:

Health & Beauty

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM

Duke Athletics

Project

Understanding Consumer Behavior for Duke Athletics

Summary: Evaluated the status quo for football marketing and operations and sought ways to improve both revenue and attendance.

Categories:

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2017-2018

Program:

Daytime

Center:

Marketing

Teachers2Teachers

Project

Project Teacher Trip

Summary: Expanded service offering of global professional development opportunities for teachers.

Categories:

Finance

Client

Location: Chapel Hill, NC

Industry:

Education

Type:

Non-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

CASE

Duke Department of Surgery

Project

Identifying Inefficiencies in our Patient Flow and Processes

Summary: Provided recommendations on rectifying inefficiencies regarding processes within the Operating Room at Duke University Hospital.

Categories:

Operations

Client

Location: Durham, NC

Industry:

Healthcare

Type:

University Affiliate

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM