Project
Develop Go-To-Market Strategy
Summary:
Developed a go-to-market strategy for Club Car’s Consumer Small Personal Vehicles Business with the specific focus on two segments: (1) Master Planned Communities (MPCs) and (2) Builders / Developers.
Client
Location:
Davidson, NC
Details
Project
Designing for Growth
Summary:
Documented the KPI creation process in general, and then applied that process to a specific product line as an example.
Client
Location:
Santiago, Chile
Details
Project
Commercialization Project
Summary:
Developed and tested hypotheses for characteristics of coalition partner governments.
Client
Location:
Wellington, NZ
Details
Project
Financing Project
Summary:
Assessed the feasibility of building a fee-based coalition of nations, states, or cities who want to be part of supporting small to medium sized enterprises' performance.
Client
Location:
Wellington, NZ
Details
Project
Growing a Bike Touring Business
Summary:
Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.
Client
Location:
Yardley, PA
Details
Project
Driving Revenue Growth and Improving Fan Experience
Summary:
Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.
Client
Location:
Phoenix, AZ
Details
Project
Project Biologics
Summary:
Helped SenGenix determine the market opportunity for point of care testing within pharmacovigilance.
Client
Location:
Durham, NC
Details
Project
Shell Production Deepwater Gulf of Mexico
Summary:
Identified potential funding sources for large-scale group of projects in the Gulf.
Client
Location:
New Orleans, LA
Details
Project
Best Practices for Marketing and Operations for a Next Generation Wellness Startup
Summary:
Helped the client discover who their target consumer is so that they could more effectively attract potential customers to the test pilot.
Categories:
Client
Location:
Charleston, SC
Industry:
Health & Beauty
Details
Project
Understanding Consumer Behavior for Duke Athletics
Summary:
Evaluated the status quo for football marketing and operations and sought ways to improve both revenue and attendance.
Categories:
Client
Location:
Durham, NC
Type:
University Affiliate
Details