Fuqua Client Consulting Practicum

Kohler Innovation for Good

Kohler Innovation for Good

Project

Go-To-Market Strategy

Summary: Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations

Categories:

Marketing Strategy, Strategy

Client

Location: Kohler, WI

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

LyfLynks, Inc.

Project

Go-to-market strategy

Summary: Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.

Categories:

Finance, Marketing Strategy

Client

Location: Pinehurst, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

PraxiLabs

Project

Expansion to the US market

Summary: Developed a go-to-market strategy for Ed-Tech company, including comprehensive market research and optimization of its business development plan to enter the US market.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Eldoki, Giza

Industry:

Education

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

CMPC

Project

3 Party Logistics Process

Summary: Conducted a comprehensive assessment of supply chain logistics of this pulp and paper manufacturing company that included recommendations for cost optimization.

Categories:

Logistics, Operations, Strategy

Client

Location: Atlanta, GA

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

flyExclusive

Project

Customer Acquisition

Summary: Developed data-driven recommendations for this private aviation firm to improve their e-commerce presence and developed strategies to improve market share capture for their retail club offering.

Categories:

Strategy

Client

Location: Kinston, NC

Industry:

Transportation & Warehousing

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Klearly

Project

Expand Klearly's go-to-market strategy

Summary: Established a go-to-market strategy and target customer profile for a B2B early-stage data synthesis company seeking growth by understanding their value proposition through in-depth competitive landscape research.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Research Triangle, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

MannHummel USA Inc

Project

Market research of decarbonization and potential business opportunities

Summary: Targeted a set of key industries and regions, through data-driven recommendations and matrix valuation, for a global filtration company to target as they aid the world in decarbonization efforts.

Categories:

Market Research, Marketing Strategy

Client

Location: Raleigh, NC

Industry:

Automotive

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Mercer

Project

Data Monetization

Summary: Identified strategic opportunities to enhance sales pipeline value and capabilities.

Categories:

Market Research, Technology

Client

Location: New York, NY

Industry:

Consulting

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

B2B 5G

Summary: Conducted a comprehensive assessment of the Communication Service Provider (CSP) ecosystem’s current enterprise customer engagement practices, and best practices driven recommendations as well as go-to-market strategies for CSPs to monetize 5G services.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Pairwise

Project

Plant-Based Pet Food Market Sizing

Summary: Assessed the growth potential and market size for plant-based pet foods globally in the upcoming 5 years, and consequently provided recommendations for Pairwise on taking the product to market along with a high-level go-to market strategy.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy