Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary: Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location: Durham, NC
Industry:
Biotechnology
Type:
For-Profit
Details
Year:
2022-2023
Program:
EMBA
Center:
I&E