Redefining and rebranding socio-behavioral sciences
Summary: Evaluated the current capabilities of a department that is focused on human-centered-design (HCD) within a broader research-based global health non-profit organization, assessed how the department’s offerings compared to the broader HCD market, and defined a clear timeline of recommendations to enable the department to better identify, attract, and secure quality clients for HCD-based work.
Marketing Strategy, Strategy
Location: Durham, NC
International Relations & Development