Book Review: To serve God and Wal-Mart

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Moreton, Bethany. To serve God and Wal-Mart : the making of Christian free enterprise. Harvard University Press, 2009.

Historian Bethany Moreton recounts the birth and growth of Wal-Mart from one store in Bentonville, Arkansas to the largest retailer in the world. Interwoven into this story is a complex network of cultural ideals, including devotion to free markets, the family and evangelical Christianity.

In the post WWII years, the US government redistributed wealth from the industrial North to the rural South and the New Christian Right learned to harness electoral power to promote “family values.” Sam Walton took a discount retailer in a rural town in the Sun Belt and built a regional chain around Christian and family values, which later evolved into a global powerhouse. This story shows how business, religion and government are interconnected in modern America and brings clarity into the current political landscape.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.


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