DG Matrix

Project

DG Matrix: Novel Business Models for Breakthrough Decarbonization Technology

Summary: DG Matrix is developing a microgrid energy management system called the "DG Power Router" and engaged an FCCP team to conduct market research, formulate a commercial strategy and go-to-market approach, and provide business model recommendations to successfully bring the product to market.

Categories:

Strategy

Client

Location: Cary, NC

Industry:

Automotive

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

EDGE

SJF Ventures

Project

SJF Portfolio Carbon Model Update

Summary: Developed a framework to measure Scope 4 emissions, along with a Scope 4 Emission model to update calculated emissions impact of for portfolio companies. Develop a comprehensive go-to-market strategy for DG Matrix’s “Power Router” entering the US microgrid <1MW segment, including in-depth market research to identify customer segments, product channels, and potential partners; and B. Evaluate commercial strategies (OEM, licensing, system integration) and identifying a suitable partner ecosystem.

Categories:

Other

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

EDGE

Wolters Kluwer CCH Tagetik

Project

Route to Market Optimization Challenge

Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.

Categories:

Analytics, Market Research, Strategy

Client

Location: Lucca, Italy

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

DermaSensor, Inc.

Project

Go-to-market strategy for DermaSensor telemedicine growth plan

Summary: Assess the workflow and strengths / weaknesses of the Aesthetician Market for DermaSensor, which provides a sensor that gives patients looking for a quick method to scan suspicious moles for potential cancerous growth.

Categories:

Strategy

Client

Location: Miami, Florida

Industry:

Health Services

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

HSM

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

Massachusetts General Hospital

Project

Industry Collaboration Landscape

Summary: Identify opportunities to diversify the funding sources for Martinos Center (part of Mass General's Department of Radiology) to expand the reach and impact of its ground-breaking research.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Boston, MA

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

HSM

SunbeltRentals

Project

Sunbelt Digital Adoption

Summary: The objective of this project is to determine how Sunbelt Rentals can grow their digital platform generated revenue to 5% of company profit over the next 5 years.

Categories:

Analytics

Client

Location: Fort Mill, South Carolina

Industry:

Property Rental & Management

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

Duke Corporate Education

Project

ESG Leadership Academy - Strategy and Product Development

Summary: Developed go-to-market strategic recommendations for our client’s ESG leadership academy, including market research and primary research to create learning journeys for researched customer segments.

Categories:

Strategy

Client

Location: London, Great Britain

Industry:
Type:

University Affiliate

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

Sealed

Project

Low income home energy retrofit market

Summary: Enable Sealed to further its mission to stop energy waste and electrify all homes by analyzing the low- and moderate-income market and identify barriers and opportunities for market entry.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: New York, NY

Industry:

Environmental

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

ADM

Project

Biochar Business Case for ADM

Summary: Develop a business case and dynamic financial model for the production of biochar, the use or monetization of byproducts (i.e., pyrolysis oil, steam, carbon credits), and evaluate the potential impact to ADM’s Strive 35 sustainability goals.

Categories:

Finance, Operations, Other, Strategy, Technology

Client

Location: Chicago, IL

Industry:

Agriculture, Forestry, Fishing & Hunting

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE