ShareThis

Project

Unveiling product opportunities and commercialization strategies for ShareThis

Summary: Developed a go-to-market strategy for the APA tool, identifying use cases for the tool, which customer segments would benefit, and how to position the tool in market.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

Non-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Fidelity Investments

Project

Next Generation Marketing Strategies

Summary: Identified successful marketing strategies with a high on-campus presence to increase next-generation financial engagement.

Categories:

Strategy

Client

Location: Marrimack, NH

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

JetSMART Airlines

Project

JetSMART Airlines process redesign

Summary: Identify strategies to increase ancellary revenue, decrease costs and increase customer satisfaction.

Categories:

Strategy

Client

Location: Santiago de Chile, Chile

Industry:

Aviation

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Oracle

Project

Benefits and Challenges of GenAI Applications in Telecommunications

Summary: Investigate the applicability, potential use cases, and benefits of the use of generative artificial intelligence within the telecommunications industry.

Categories:

Strategy

Client

Location: Boston, MA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Research Square LLC

Project

Curie Expansion Strategy: Tapping into New Horizons

Summary: Research a new market for Research Square to enter and identify marketing strategies to expand and diversify the user base, thereby increasing Curie's revenue and ensuring its long-term viability.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Sanofi

Project

Evaluating the impact of biosimilars for Lysosomal Storage Diseases (LSDs) on Sanofi's existing LSD portfolio from a payers' perspective

Summary: Identify how market access for Sanofi's LSDs portfolio might be impacted by a potential entry of biosimilars.

Categories:

Strategy

Client

Location: Cambridge, MA

Industry:

Pharmaceuticals

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Specialty1 Partners

Project

Specialty 1 De Novo Expansion Strategy

Summary: Identifying new markets to increase the number of practices across the United States.

Categories:

Strategy

Client

Location: Houston, TX

Industry:

Health Services

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Sports Endeavors

Project

Soccer.com: Expanding beyond traditional eCommerce retail

Summary: Unlocked new growth opportunities for Soccer.com, while maintaining the brand's authenticity and market leadership.

Categories:

Strategy

Client

Location: Hillsbourough, NC

Industry:

Retail or Wholesale Trade

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Valencell Inc.

Project

Pre-FDA Global Market Entry Strategy For Fingertip™ BPM

Summary: Gain insights into the distribution channels that can be leveraged for Valencell's spot-check blood pressure solution - mainly focusing on the global market outside of the United States.

Categories:

Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Amogy

Project

Market Research in ammonia power generation

Summary: Assess the potential and attractiveness of entering the power generation business within the maritime sector, with a special focus on port operations in the US and European regions.

Categories:

Strategy

Client

Location: Brooklyn, NY

Industry:

Energy

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy