Summary: Explored possible routes for launching new product as a consumer service.
Market Research, Marketing Strategy, Strategy, Technology
Location: Durham, NC
Technology and IT
For-Profit
2018-2019
MMS
Strategy
Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.
Analytics, Strategy, Technology
Location: Durham, NC
Technology and IT
For-Profit
2018-2019
MMS
Strategy
Summary: Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.
Strategy
Location: Durham, NC
Healthcare
For-Profit
2018-2019
MMS
Strategy
Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.
Other
Location: Chapel Hill, NC
Arts
University Affiliate
2019-2020
MMS
Strategy
Summary: Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.
Marketing Strategy, Operations, Strategy
Location: Raleigh, NC
Technology and IT
For-Profit
2018-2019
MMS
Strategy
Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.
Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology
Location: Durham, NC
Banking, Finance & Insurance
For-Profit
2019-2020
MMS
Strategy
Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.
Market Research
Location: Durham, NC
Consumer Products
For-Profit
2018-2019
MMS
Strategy
Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.
Market Research
Location: Durham, NC
Food, Beverage & Tobacco
For-Profit
2019-2020
MMS
Strategy
Summary: Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.
Market Research
Location: Raleigh, NC
Healthcare
For-Profit
2018-2019
MMS
Strategy
Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.
Market Research, Marketing Strategy, Social Media, Technology
Location: Zebulon, NC
Manufacturing
For-Profit
2019-2020
MMS
Strategy