StrongKey

Project

The Encrypted Web: "Zero-Knowledge" Cloud Solution

Summary: Explored possible routes for launching new product as a consumer service.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Teamworks

Project

New Client Experience

Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.

Categories:

Analytics, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

InnAVasc

Project

Bulletproof Graft Strategic Identification

Summary: Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Carolina Performing Arts (CPA)

Project

Social Network Analysis

Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.

Categories:

Other

Client

Location: Chapel Hill, NC

Industry:

Arts

Type:

University Affiliate

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

K4 Connect

Project

K4Home Go-to-market

Summary: Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Fidelity Investments

Project

Fintech Market Analysis

Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

MATI Energy

Project

MATI Consumer Research

Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Fullsteam Brewery

Project

Who Is Fullsteam?

Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

MobileSmith

Project

Growth Market Analysis

Summary: Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.

Categories:

Market Research

Client

Location: Raleigh, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Noël Group

Project

Small winery end-to-end digital buying journey for wine closures

Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.

Categories:

Market Research, Marketing Strategy, Social Media, Technology

Client

Location: Zebulon, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy