Project
The Encrypted Web: "Zero-Knowledge" Cloud Solution
Summary: Explored possible routes for launching new product as a consumer service.
Categories: Market Research, Marketing Strategy, Strategy, Technology
Client
Location: Durham, NC
Industry: Technology and IT
Details
Project
New Client Experience
Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.
Categories: Analytics, Strategy, Technology
Client
Location: Durham, NC
Industry: Technology and IT
Details
Project
Bulletproof Graft Strategic Identification
Summary: Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.
Client
Location: Durham, NC
Details
Project
Social Network Analysis
Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.
Client
Location: Chapel Hill, NC
Type: University Affiliate
Details
Project
K4Home Go-to-market
Summary: Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.
Categories: Marketing Strategy, Operations, Strategy
Client
Location: Raleigh, NC
Industry: Technology and IT
Details
Project
Fintech Market Analysis
Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.
Categories: Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology
Client
Location: Durham, NC
Industry: Banking, Finance & Insurance
Details
Project
MATI Consumer Research
Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.
Categories: Market Research
Client
Location: Durham, NC
Industry: Consumer Products
Details
Project
Who Is Fullsteam?
Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.
Categories: Market Research
Client
Location: Durham, NC
Industry: Food, Beverage & Tobacco
Details
Project
Growth Market Analysis
Summary: Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.
Categories: Market Research
Client
Location: Raleigh, NC
Details
Project
Small winery end-to-end digital buying journey for wine closures
Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.
Categories: Market Research, Marketing Strategy, Social Media, Technology
Client
Location: Zebulon, NC
Details