Project
Unveiling product opportunities and commercialization strategies for ShareThis
Summary:
Developed a go-to-market strategy for the APA tool, identifying use cases for the tool, which customer segments would benefit, and how to position the tool in market.
Client
Location:
Durham, NC
Industry:
Film, Music, Television and Publishing
Details
Project
Next Generation Marketing Strategies
Summary:
Identified successful marketing strategies with a high on-campus presence to increase next-generation financial engagement.
Client
Location:
Marrimack, NH
Industry:
Banking, Finance & Insurance
Details
Project
Cheetah - Inventory As a Service
Summary:
Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.
Categories:
Market Research, Marketing Strategy, Operations, Technology
Client
Location:
Pleasanton, CA
Industry:
Technology and IT
Details
Project
Develop Go-to-Market for Security
Summary:
Refine Dell's GTM strategy in Security
Categories:
Marketing Strategy, Strategy
Client
Location:
Round Rock, TX
Industry:
Technology and IT
Details
Project
New Loyalty Program Launch for Hollywood Feed
Summary:
Propose a new customer loyalty program for Hollywood Feed.
Client
Location:
Memphis, TN
Industry:
Retail or Wholesale Trade
Details
Project
Industry Strategy for Devices
Summary:
Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.
Categories:
Marketing Strategy
Client
Industry:
Technology and IT
Details
Project
CSPs in the Metaverse
Summary:
This project involved researching the current landscape of the metaverse to understand the business opportunity for CSPs, the technology enabler landscape for companies like Oracle, and recommending how CSPs can play an active role in the metaverse beyond providing connectivity services and consequently how Oracle can help them achieve those goals.
Client
Location:
Redwood Shores, CA
Industry:
Technology and IT
Details
Project
Research Square Company Brand Strategy
Summary:
Content and social media marketing and brand strategy.
Categories:
Marketing Strategy, Social Media
Client
Location:
Durham, NC
Details
Project
Tourism Research & Ideal Customer Profile Strategy
Summary:
Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.
Categories:
Market Research, Strategy
Client
Location:
San Francisco, California
Details
Project
Swish House Get Buckets Marketing Strategy
Summary:
Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets.
Categories:
Market Research, Marketing Strategy
Client
Location:
Chicago, Illinois
Industry:
Fitness & Recreation
Details