Fuqua Client Consulting Practicum

Carolina Performing Arts (CPA)

Carolina Performing Arts (CPA)

Project

Social Network Analysis

Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.

Categories:

Other

Client

Location: Chapel Hill, NC

Industry:

Arts

Type:

University Affiliate

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

K4 Connect

Project

K4Home Go-to-market

Summary: Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Fidelity Investments

Project

Fintech Market Analysis

Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

MATI Energy

Project

MATI Consumer Research

Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Fullsteam Brewery

Project

Who Is Fullsteam?

Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

MobileSmith

Project

Growth Market Analysis

Summary: Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.

Categories:

Market Research

Client

Location: Raleigh, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Noël Group

Project

Small winery end-to-end digital buying journey for wine closures

Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.

Categories:

Market Research, Marketing Strategy, Social Media, Technology

Client

Location: Zebulon, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

ShiftWizard

Project

ShiftWizard Competitor Analysis

Summary: Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.

Categories:

Market Research, Marketing Strategy

Client

Location: Morrisville, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Oracle

Project

Communications MarketPlace

Summary: Crafted a strategy for developing a new digital ecosystem model with Oracle competitively positioned to help CSPs leverage their 5G Network using their cloud platform to provide business solutions to enterprises specifically in the exponentially growing Mobile Games Sector, which was identified through comprehensive market assessments.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Sigora Solar

Project

Profiting From Diversity & Market Expansion Roadmap

Summary: Ran comprehensive assessment of the governmental policies in the solar industry, and Sigora’s current markets and current market entry factors to develop a funnel process in order to choose 6 optimal markets for Sigora Solar can expand into.

Categories:

Human Capital, Market Research, Marketing Strategy, Strategy

Client

Location: Charlottesville, VA

Industry:

Energy

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy