Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.
Market Research
Location: Durham, NC
Food, Beverage & Tobacco
For-Profit
2019-2020
MMS
Strategy
Summary: Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.
Market Research
Location: Raleigh, NC
Healthcare
For-Profit
2018-2019
MMS
Strategy
Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.
Market Research, Marketing Strategy, Social Media, Technology
Location: Zebulon, NC
Manufacturing
For-Profit
2019-2020
MMS
Strategy
Summary: Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.
Market Research, Marketing Strategy
Location: Morrisville, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Crafted a strategy for developing a new digital ecosystem model with Oracle competitively positioned to help CSPs leverage their 5G Network using their cloud platform to provide business solutions to enterprises specifically in the exponentially growing Mobile Games Sector, which was identified through comprehensive market assessments.
Market Research, Marketing Strategy, Strategy, Technology
Location: Morrisville, NC
Technology and IT
For-Profit
2019-2020
MMS
Strategy
Summary: Ran comprehensive assessment of the governmental policies in the solar industry, and Sigora’s current markets and current market entry factors to develop a funnel process in order to choose 6 optimal markets for Sigora Solar can expand into.
Human Capital, Market Research, Marketing Strategy, Strategy
Location: Charlottesville, VA
Energy
For-Profit
2019-2020
MMS
Strategy
Summary: Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Analytics, Finance, Market Research, Strategy
Location: Hillsborough, NC
Fitness & Recreation
For-Profit
2019-2020
MMS
Strategy
Summary: Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.
Finance, Market Research, Marketing Strategy, Operations, Strategy
Location: Chapel Hill, NC
Health Services
Non-Profit
2019-2020
MMS
Strategy
Summary: Collaborated with the Unite Us team to identify three specific populations in NC with urgent unmet needs, researched social care providers with high potential for cost savings and health impact, and created three menus of social care programs and recommended partnerships that would add value to the Unite Us network.
Finance, Market Research, Marketing Strategy, Strategy, Technology
Location: Raleigh, NC
Healthcare
For-Profit
2019-2020
MMS
Strategy
Summary: Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.
Market Research
Location: Durham, NC
Advertising
For-Profit
2018-2019
MMS
Strategy