Microsoft

Project

Industry Strategy for Devices

Summary: Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.

Categories:

Marketing Strategy

Client

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

CSPs in the Metaverse

Summary: This project involved researching the current landscape of the metaverse to understand the business opportunity for CSPs, the technology enabler landscape for companies like Oracle, and recommending how CSPs can play an active role in the metaverse beyond providing connectivity services and consequently how Oracle can help them achieve those goals.

Categories:

Strategy

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

StrongKey

Project

The Encrypted Web: "Zero-Knowledge" Cloud Solution

Summary: Explored possible routes for launching new product as a consumer service.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Teamworks

Project

New Client Experience

Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.

Categories:

Analytics, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

EasyVote Solutions

Project

EasyVote Market Segmentation & Expansion

Summary: Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.

Categories:

Market Research, Marketing Strategy

Client

Location: WILMINGTON, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Feedtrail

Project

Market/customer segmentation and sales positioning

Summary: Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.

Categories:

Analytics, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

FilterEasy, Inc.

Project

New Product Innovation Pipeline Discovery & Prioritization

Summary: Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.

Categories:

Market Research

Client

Location: Raleigh, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

IMPATHIQ

Project

Accelerate Revenue

Summary: Refined the sales and commercialization strategy and implemented processes to increase revenue.

Categories:

Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

InnAVasc

Project

Bulletproof Graft Strategic Identification

Summary: Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Carolina Performing Arts (CPA)

Project

Social Network Analysis

Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.

Categories:

Other

Client

Location: Chapel Hill, NC

Industry:

Arts

Type:

University Affiliate

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy