Summary: Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.
Marketing Strategy
Technology and IT
For-Profit
2022-2023
MMS
Strategy
Summary: This project involved researching the current landscape of the metaverse to understand the business opportunity for CSPs, the technology enabler landscape for companies like Oracle, and recommending how CSPs can play an active role in the metaverse beyond providing connectivity services and consequently how Oracle can help them achieve those goals.
Strategy
Location: Redwood Shores, CA
Technology and IT
For-Profit
2022-2023
MMS
Strategy
Summary: Explored possible routes for launching new product as a consumer service.
Market Research, Marketing Strategy, Strategy, Technology
Location: Durham, NC
Technology and IT
For-Profit
2018-2019
MMS
Strategy
Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.
Analytics, Strategy, Technology
Location: Durham, NC
Technology and IT
For-Profit
2018-2019
MMS
Strategy
Summary: Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.
Market Research, Marketing Strategy
Location: WILMINGTON, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Location: Raleigh, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.
Market Research
Location: Raleigh, NC
Consumer Products
For-Profit
2018-2019
MMS
Strategy
Summary: Refined the sales and commercialization strategy and implemented processes to increase revenue.
Operations, Strategy
Location: Raleigh, NC
Technology and IT
For-Profit
2018-2019
MMS
Strategy
Summary: Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.
Strategy
Location: Durham, NC
Healthcare
For-Profit
2018-2019
MMS
Strategy
Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.
Other
Location: Chapel Hill, NC
Arts
University Affiliate
2019-2020
MMS
Strategy