Fullsteam Brewery

Project

Who Is Fullsteam?

Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

MobileSmith

Project

Growth Market Analysis

Summary: Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.

Categories:

Market Research

Client

Location: Raleigh, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

University of Tennessee Athletic Department

Project

Tennessee Athletics Revenue Generation Market Research

Summary: Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.

Categories:

Market Research, Other, Strategy

Client

Location: Knoxville, TN

Industry:

Other

Type:

University Affiliate

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

VSMPO-Tirus, U.S.

Project

M&A Strategy

Summary: Identified and evaluated of potential M&A targets in the Titanium and Composites industry within the United States for a large Titanium manufacturer, with the goal of pursuing the acquisitions within the next year.

Categories:

Finance, Market Research, Strategy

Client

Location: Leetsdale, PA

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

AgBiome

Project

Post-harvest Fungicide Market Recommendation

Summary: Developed a yes/no answer and a go-to-market strategy for a biotechnology company looking to enter the U.S. post-harvest fungicide market with its organic fungicide product in the next 1-2 years, and answered how to capture at least 20% market share within 5-10 years.

Categories:

Market Research, Strategy, Technology

Client

Location: Research Triangle Park, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

EXOS

Project

EXOS Social Responsibility

Summary: Showcased research and best practices on Corporate Social Responsibility (CSR) of the industry leaders for how EXOS can successfully launch their strategy in year one and identified strategic pillars that are important for the brand to capture the CSR foundations.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Phoenix, AZ

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Kiosite

Project

Market Analysis & Strategic Positioning

Summary: Mapped current competitive landscape and gave a recommendation for what to focus on in order to scale up operations.

Categories:

Market Research, Strategy, Technology

Client

Location: St. Louis, MO

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Maytronics US, Inc.

Project

Dolphin Consumer Research

Summary: Developed a go-to-market strategy for a leading robotic pool cleaner company on the launch of their new core robot line in Arizona, California, Florida and Texas, including marketing message recommendations and key counties that should be prioritized.

Categories:

Analytics, Market Research, Social Media, Strategy

Client

Location: Duluth, GA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Medstaff National Medical Staffing

Project

Telehealth Staffing Platform Launch

Summary: Evaluated all relevant aspects for launching new digital platform, recommended the best way to enter the market, and developed practical solutions and strategies for our clients' existing and emerging challenges.

Categories:

Analytics, Finance, Market Research, Operations, Strategy

Client

Location: Cary, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Museum of Life and Science

Project

Marketing Research

Summary: Developed eight data-driven recommendations to drive member growth and retention for a local Durham museum, using comprehensive market research to improve both paid general admission and membership revenues.

Categories:

Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

Non-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy