Cart.com

Project

GTM Strategy for Cart.com in Partnership with Meta (Facebook)

Summary: Performed a comprehensive analysis of the EMEA region and develop a GTM strategy for Cart.com (partnering with Meta) to suggest which markets to enter and which companies to acquire as a part of their expansion strategy.

Categories:

Human Capital, Logistics, Marketing Strategy, Strategy

Client

Location: Houston, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

Green Diamond, LLC

Project

Sustainability Intelligence Platform and Product Roadmap

Summary: Developed a partnership strategy to enable Green Diamond to pitch partnership with large technology company and defined a go-to-market strategy to enable Green Diamond to grow business revenue.

Categories:

Accounting, Analytics, Finance, Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Other, Social Media, Strategy, Technology

Client

Location: Chicago, IL

Industry:

Consulting

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

EDGE

Duke Clinical Research Institute

Project

COVID-19 Crisis Research Funding Response

Summary: Developed standardization of vendor selection processes and introduction of Scrum methodologies to improve efficiency for government research projects from pre-award through study start-up phase.

Categories:

Human Capital, Logistics, Operations, Other, Strategy

Client

Location: Durham, NC

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM

Sigora Solar

Project

Profiting From Diversity & Market Expansion Roadmap

Summary: Ran comprehensive assessment of the governmental policies in the solar industry, and Sigora’s current markets and current market entry factors to develop a funnel process in order to choose 6 optimal markets for Sigora Solar can expand into.

Categories:

Human Capital, Market Research, Marketing Strategy, Strategy

Client

Location: Charlottesville, VA

Industry:

Energy

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Duke Athletics

Project

Re-Imagining College Athletics

Summary: Developed a comprehensive strategy and set of recommendations for how Duke Athletics should approach imminent Name, Image, and Likeness (NIL) legislation.

Categories:

Finance, Human Capital, Marketing Strategy, Operations, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2020-2021

Program:

Daytime

Center:

Strategy

Citi

Project

Agile Career Mobility Framework

Summary: Developed an actionable framework for an internal mobility strategy, leveraging extensive primary research and insight generations to identify requirements of a successful strategy and top opportunities for activating improvement.

Categories:

Human Capital

Client

Location: New York, NY

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

Strategy