SAS Institute

Project

Data-Driven Optimization of Hydrogen Integration in Electric Grids

Summary: Developed a data-driven framework to optimize the integration of hydrogen into electric grids, enhancing grid efficiency and stability while reducing carbon emissions.

Categories:

Analytics, Market Research

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

EDGE

BIOMILQ, Inc.

Project

A Global Market Analysis of the Early-Life Nutrition Industry for BIOMILQ’s Functional Human Milk Ingredients

Summary: Evaluate market opportunity for functional human milk components added to early-life nutrition products and develop a high-level recommendation on varying consumer insights and market entry strategies between global regions.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

Strategy

Duke University Press

Project

Sustainability, AI and Duke University Press

Summary: Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Embodied Inc

Project

Moxie-Pro: B2B Go-to-Market Strategic Plan

Summary: Develop a B2B go-to-market strategy for Moxie-Pro to enter the K-12 education segment, encompassing both B2B direct selling and digital marketing strategies.

Categories:

Market Research, Marketing Strategy

Client

Location: Pasadena, CA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

I&E

Natrx

Project

New Applications for Natrx's Patented Dry Forming Advanced Manufacturing Process

Summary: Produce and test an evaluation tool applicable across multiple industries that evaluated opportunities by identifying fundamental elements necessary to success, defining quantified or qualified grades for each metric, and producing a holistic “score” for each opportunity, which can be used for assessing risk when producing a go-to-market strategy.

Categories:

Analytics, Finance, Market Research, Strategy

Client

Location: Raleigh, NC

Industry:

Environmental

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Sanofi Pasteur

Project

Reimbursement model, market access strategy, unmet needs and value of an acne vaccine in North America

Summary: Identified unmet needs, value drivers, product positioning, and pricing & access strategies for a Sanofi therapeutic product for the treatment of acne by conducting market research.

Categories:

Market Research, Strategy

Client

Location: Paris, France

Industry:

Pharmaceuticals

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

HSM

Shell

Project

Market Analysis of Soil Amendments for Nature-Based Solutions

Summary: Comprehensive analysis of stakeholder preferences to inform a go-to-market strategy for carbon sequestering and emissions avoiding soil amendments.

Categories:

Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: New Orleans, LA

Industry:

Energy

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

EDGE

Ubuntu Neurology

Project

Defining a scale-up plan and business proposal for a neurology and neuro-physiological services enterprise

Summary: Develop a growth strategy for this Kenyan-based outpatient neurology practice that will sustain and accelerate their growth, increasing their current revenue 5x over the next 3 years.

Categories:

Market Research, Strategy

Client

Location: Nairobi, Kenya

Industry:

Health Services

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

HSM

Prevent Child Abuse North Carolina

Project

Diversifying income sources to reduce reliance on grant restricted funding

Summary: Evaluation of the feasibility of 3 business models – Fee for Service, Thrift Store, and Alternative Revenue Streams - for PCANC, aiming to create new income sources that provide more autonomy for strategic management, as grants entail restricted fund usage.

Categories:

Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Social and Legal Services

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Social Impact

Mindset Health

Project

Market entry and expansion of the Nerva app

Summary: Evaluate strategic options for Mindset Health’s health to penetrate it’s Nerva IBS app into US markets via insurance/providers.

Categories:

Market Research, Strategy

Client

Location: Melbourne, VIC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

HSM