Summary: Conducted a market analysis to help define Emrgy’s market position, produced a prospective client archetype, and generated a recommended approach for future development targets.
Analytics, Finance, Market Research, Technology
Location: Atlanta, GA
Energy
For-Profit
2020-2021
EMBA
HSM
Summary: Developed a go-to-market strategy for an early phase regenerative ocean farming firm in New Zealand, including extensive market research, financial forecast and tech supported payment solution to achieve viable profitability in the short- and long-term.
Market Research, Marketing Strategy, Strategy
Location: Auckland, NZ
Environmental
For-Profit
2020-2021
EMBA
EDGE
Summary: Evaluated the opportunity to perform social behavioral research (SBR) for large US/European pharmaceutical companies as part of phase IIIb/IV clinical trials for tuberculosis and malaria treatments in Africa.
Market Research, Marketing Strategy, Strategy
Location: Durham, NC
International Relations & Development
Non-Profit
2020-2021
EMBA
CASE
Summary: Developed a business plan for Project Greer Street, an academic enrichment program and college pipeline initiative that utilizes a bold new approach and framework to promote high achievement among African American male high school students by cultivating an academic ecosystem and eliminating roadblocks to their success.
Market Research, Marketing Strategy, Operations, Strategy
Location: Denver, CO
Education
Non-Profit
2020-2021
EMBA
CASE
Summary: Ran analysis of existing data and created plan.
Analytics, Market Research, Operations
Location: New York, NY
Software
Non-Profit
2020-2021
EMBA
Strategy
Summary: Assessed and incorporated operational and business development tools for a new, intrapreneur division of large academic research organization to support its growth into a core, strategic capability. Outcomes include competitor analysis, opportunity scorecard, and product lifecycle optimizations.
Market Research, Strategy, Technology
Location: Durham, NC
Healthcare
Non-Profit
2019-2020
EMBA
HSM
Summary: Developed go-to-market strategy.
Market Research, Strategy
Location: Dali, Cyprus
Manufacturing
For-Profit
2018-2019
EMBA
Strategy
Summary: Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company that’s looking to drive customer retention and fee revenue.
Market Research, Marketing Strategy, Strategy, Technology
Location: San Francisco, CA
Advertising
For-Profit
2021-2022
EMBA
Strategy
Summary: Compiled research for climate technology company related to additional revenue streams for the insurance industry and state and federal funding strategies for the company’s clients.
Analytics, Market Research, Strategy
Location: Seattle, WA
Technology and IT
For-Profit
2021-2022
EMBA
EDGE
Summary: Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.
Market Research, Strategy
Location: Montreal, Quebec
Other
For-Profit
2021-2022
EMBA
I&E