Project
Improving Data Anayltics and Digital Marketing will increase sales results while not changing SG&A budget
Summary:
Developed an optimized promotional marketing mix for small orphan drug brand, leveraging data analytics and digital marketing strategies, to enhance market share by 3% within budgetary constraints.
Categories:
Marketing Strategy
Client
Location:
North Chicago, IL
Industry:
Pharmaceuticals
Details
Project
Evaluating the feisability of establishing a global consultancy service
Summary:
End-to-end assessment of a growing blue economy company’s potential service offering, including firsthand market research and development of operational processes to assess and improve feasibility.
Categories:
Marketing Strategy, Operations, Strategy
Client
Location:
Reykjavik, Iceland
Details
Project
Diversifying income sources to reduce reliance on grant restricted funding
Summary:
Evaluation of the feasibility of 3 business models – Fee for Service, Thrift Store, and Alternative Revenue Streams - for PCANC, aiming to create new income sources that provide more autonomy for strategic management, as grants entail restricted fund usage.
Categories:
Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Strategy, Technology
Client
Location:
Morrisville, NC
Industry:
Social and Legal Services
Details
Project
Sustainability, AI and Duke University Press
Summary:
Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability
Categories:
Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Film, Music, Television and Publishing
Details
Project
Moxie-Pro: B2B Go-to-Market Strategic Plan
Summary:
Develop a B2B go-to-market strategy for Moxie-Pro to enter the K-12 education segment, encompassing both B2B direct selling and digital marketing strategies.
Categories:
Market Research, Marketing Strategy
Client
Location:
Pasadena, CA
Industry:
Consumer Electronics
Details
Project
Farm to Feet brand overview
Summary:
Identified optimal customer target segments for the client to focus on, and developed an effective marketing strategy to enhance sock sales by 2025.
Categories:
Marketing Strategy
Client
Location:
Mount Airy, NC
Details
Project
Market Analysis of Soil Amendments for Nature-Based Solutions
Summary:
Comprehensive analysis of stakeholder preferences to inform a go-to-market strategy for carbon sequestering and emissions avoiding soil amendments.
Categories:
Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
New Orleans, LA
Details
Project
Growth Strategy - Investment Priorities
Summary:
We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Brooklyn, NY
Industry:
Food, Beverage & Tobacco
Details
Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary:
Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Arena Calibrate
Summary:
Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Santa Clara, CA 95054, CA
Details