AbbVie

Project

Improving Data Anayltics and Digital Marketing will increase sales results while not changing SG&A budget

Summary: Developed an optimized promotional marketing mix for small orphan drug brand, leveraging data analytics and digital marketing strategies, to enhance market share by 3% within budgetary constraints.

Categories:

Marketing Strategy

Client

Location: North Chicago, IL

Industry:

Pharmaceuticals

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

HSM

The Iceland Ocean Cluster

Project

Evaluating the feisability of establishing a global consultancy service

Summary: End-to-end assessment of a growing blue economy company’s potential service offering, including firsthand market research and development of operational processes to assess and improve feasibility.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Reykjavik, Iceland

Industry:

Other

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

EDGE

Prevent Child Abuse North Carolina

Project

Diversifying income sources to reduce reliance on grant restricted funding

Summary: Evaluation of the feasibility of 3 business models – Fee for Service, Thrift Store, and Alternative Revenue Streams - for PCANC, aiming to create new income sources that provide more autonomy for strategic management, as grants entail restricted fund usage.

Categories:

Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Social and Legal Services

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Social Impact

Duke University Press

Project

Sustainability, AI and Duke University Press

Summary: Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Embodied Inc

Project

Moxie-Pro: B2B Go-to-Market Strategic Plan

Summary: Develop a B2B go-to-market strategy for Moxie-Pro to enter the K-12 education segment, encompassing both B2B direct selling and digital marketing strategies.

Categories:

Market Research, Marketing Strategy

Client

Location: Pasadena, CA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

I&E

Nester Hosiery LLC

Project

Farm to Feet brand overview

Summary: Identified optimal customer target segments for the client to focus on, and developed an effective marketing strategy to enhance sock sales by 2025.

Categories:

Marketing Strategy

Client

Location: Mount Airy, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Shell

Project

Market Analysis of Soil Amendments for Nature-Based Solutions

Summary: Comprehensive analysis of stakeholder preferences to inform a go-to-market strategy for carbon sequestering and emissions avoiding soil amendments.

Categories:

Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: New Orleans, LA

Industry:

Energy

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

EDGE

Yolele

Project

Growth Strategy - Investment Priorities

Summary: We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Brooklyn, NY

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

BIOMILQ, Inc.

Project

BIOMILQ Go-To-Market Strategy and Product Development Pricing

Summary: Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E