Summary: Formulated a business development plan for two application areas, in the market of the USA.
Marketing Strategy
Location: Dali, Cyprus
Manufacturing
For-Profit
2018-2019
EMBA
Strategy
Summary: Developed a go-to-market strategy for an early phase regenerative ocean farming firm in New Zealand, including extensive market research, financial forecast and tech supported payment solution to achieve viable profitability in the short- and long-term.
Market Research, Marketing Strategy, Strategy
Location: Auckland, NZ
Environmental
For-Profit
2020-2021
EMBA
EDGE
Summary: Evaluated the opportunity to perform social behavioral research (SBR) for large US/European pharmaceutical companies as part of phase IIIb/IV clinical trials for tuberculosis and malaria treatments in Africa.
Market Research, Marketing Strategy, Strategy
Location: Durham, NC
International Relations & Development
Non-Profit
2020-2021
EMBA
CASE
Summary: Recommended four potential asset acquisition/partnership opportunities for Grifols’ market expansion and diversification.
Analytics, Marketing Strategy, Strategy, Technology
Location: RTP, NC
Healthcare
For-Profit
2020-2021
EMBA
HSM
Summary: Developed a business plan for Project Greer Street, an academic enrichment program and college pipeline initiative that utilizes a bold new approach and framework to promote high achievement among African American male high school students by cultivating an academic ecosystem and eliminating roadblocks to their success.
Market Research, Marketing Strategy, Operations, Strategy
Location: Denver, CO
Education
Non-Profit
2020-2021
EMBA
CASE
Summary: Developed a point of view on a viable business model based on applications of 5G and intelligent technologies across industries.
Analytics, Marketing Strategy, Operations, Strategy, Technology
Location: Newtown Square, PA
Technology and IT
For-Profit
2020-2021
EMBA
Strategy
Summary: Identifed and prioritized additional EE value streams to monetize outside of current energy capacity business.
Marketing Strategy, Operations, Strategy
Location: Durham, NC
Energy
For-Profit
2019-2020
EMBA
EDGE
Summary: Developed strategic product and organizational recommendations to an international children’s education company to achieve 10 million in yearly revenue and 20% EBIDTA margin over the next 3 to 5 years.
Marketing Strategy, Strategy
Location: Greensboro, NC
Education
For-Profit
2019-2020
EMBA
Strategy
Summary: Assessed the dog/cat food industries in both domestic and international markets to determine the optimal country to implement a market entry strategy and construct go-to-market roadmap.
Marketing Strategy, Strategy
Location: Dubai, UAE
Food, Beverage & Tobacco
For-Profit
2021-2022
EMBA
Strategy
Summary: Performed a comprehensive analysis of the EMEA region and develop a GTM strategy for Cart.com (partnering with Meta) to suggest which markets to enter and which companies to acquire as a part of their expansion strategy.
Human Capital, Logistics, Marketing Strategy, Strategy
Location: Houston, TX
Technology and IT
For-Profit
2021-2022
EMBA
Strategy