Project
Growth Strategy - Investment Priorities
Summary:
We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Brooklyn, NY
Industry:
Food, Beverage & Tobacco
Details
Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary:
Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Arena Calibrate
Summary:
Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Santa Clara, CA 95054, CA
Details
Project
Industry Collaboration Landscape
Summary:
Identify opportunities to diversify the funding sources for Martinos Center (part of Mass General's Department of Radiology) to expand the reach and impact of its ground-breaking research.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Boston, MA
Details
Project
Low income home energy retrofit market
Summary:
Enable Sealed to further its mission to stop energy waste and electrify all homes by analyzing the low- and moderate-income market and identify barriers and opportunities for market entry.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
New York, NY
Details
Project
Software Product GTM Planning
Summary:
Robust Go to Market Strategy for a Saas Business
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Charlotte, NC
Details
Project
Duke Athletics Auction Site
Summary:
Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.
Categories:
Finance, Market Research, Marketing Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
The Future of Energy - The Next Generation Digital Substation
Summary:
Help GE develop a business strategy for the Next Generation Digital Substation Portfolio.
Categories:
Marketing Strategy
Client
Location:
Markham, ON
Details
Project
ECIP Deployment
Summary:
Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.
Categories:
Finance, Marketing Strategy, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Banking, Finance & Insurance
Details
Project
Consumer Acquisition Strategy
Summary:
Create a national expansion strategy to make our platform accessible to consumers across the country.
Categories:
Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Gaithersburg, MD
Details