ChargeLab

Project

EV Charging SAAS SW Go-To-Market Strategy

Summary: Performance of a formal industry analysis with recommendations for target segments and development of potential ICPs.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Mountain View, Ca

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE

ChowNow Inc.

Project

Enabling rentention and acquisition at low CAC

Summary: How can we improve our retention and acquisition on platform while staying within our budget?

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Culver City, CA

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

Cheetah

Project

Cheetah - Inventory As a Service

Summary: Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.

Categories:

Market Research, Marketing Strategy, Operations, Technology

Client

Location: Pleasanton, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Dell Technologies

Project

Develop Go-to-Market for Security

Summary: Refine Dell's GTM strategy in Security 

Categories:

Marketing Strategy, Strategy

Client

Location: Round Rock, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Microsoft

Project

Industry Strategy for Devices

Summary: Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.

Categories:

Marketing Strategy

Client

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Research Square Company

Project

Research Square Company Brand Strategy

Summary: Content and social media marketing and brand strategy.

Categories:

Marketing Strategy, Social Media

Client

Location: Durham, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Swish House

Project

Swish House Get Buckets Marketing Strategy

Summary: Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets. 

Categories:

Market Research, Marketing Strategy

Client

Location: Chicago, Illinois

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Envirostrat

Project

Regenerative Ocean Farming in New Zealand

Summary: Developed a go-to-market strategy for an early phase regenerative ocean farming firm in New Zealand, including extensive market research, financial forecast and tech supported payment solution to achieve viable profitability in the short- and long-term.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Auckland, NZ

Industry:

Environmental

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

EDGE

FHI 360

Project

Assessing opportunities for clinical trial end-user research support

Summary: Evaluated the opportunity to perform social behavioral research (SBR) for large US/European pharmaceutical companies as part of phase IIIb/IV clinical trials for tuberculosis and malaria treatments in Africa.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

International Relations & Development

Type:

Non-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

CASE

Grifols

Project

Bioscience Product Portfolio and External Asset Search

Summary: Recommended four potential asset acquisition/partnership opportunities for Grifols’ market expansion and diversification.

Categories:

Analytics, Marketing Strategy, Strategy, Technology

Client

Location: RTP, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM