La Bicicleta Verde

Project

Designing for Growth

Summary: Documented the KPI creation process in general, and then applied that process to a specific product line as an example.

Categories:

Other

Client

Location: Santiago, Chile

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

NJ Bike Tours

Project

Growing a Bike Touring Business

Summary: Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.

Categories:

Other

Client

Location: Yardley, PA

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Phoenix Rising FC, LLC

Project

Driving Revenue Growth and Improving Fan Experience

Summary: Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.

Categories:

Other

Client

Location: Phoenix, AZ

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

WWF International

Project

WildPlaces Ecotourism Business Plan

Summary: Created a marketing strategy in order to help Caribe Maya, a sustainable, community-based tourism initiative along the Caribbean coast of Guatemala and Honduras, reach a broader audience.

Categories:

Other

Client

Location: Gland, Switzerland

Industry:

Environmental

Type:

Non-Profit

Details

Year:

2018-2019

Program:

Daytime

Center:

EDGE

Ko Shwe Ventures

Project

Product Development and Supply

Summary: Created a long-term road map for securing product pipeline and strategically considering how to develop barriers to entry.

Categories:

Other

Client

Location: Insein Township, Yangon, Myanmar

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2018-2019

Program:

Daytime

Center:

CASE

La Bicicleta Verde

Project

Sales department needs: structure, territory, incentives, evaluations

Summary: Helped LBV structure their current sales team work flow by building a process map to clarify reporting relationships and documenting roles and responsibilities.

Categories:

Other, Strategy

Client

Location: Santiago, Chile

Industry:

Tourism

Type:

For-Profit

Details

Year:

2018-2019

Program:

Daytime

Center:

Strategy

LifeNet International

Project

Market Study & Industry Landscaping

Summary: Partnered with an established global health non-profit in East Africa to determine the viability of a pharmaceutical start-up venture in Malawi.

Categories:

Other

Client

Location: Orlando, Florida

Industry:

International Relations & Development

Type:

Non-Profit

Details

Year:

2018-2019

Program:

Daytime

Center:

CASE

DTE Energy

Project

Data as a Service

Summary: Defined a "data as a service" strategy that meets multiple stakeholder needs, while providing long-term strategic and financial value to the utility.

Categories:

Other

Client

Location: Detroit, MI

Industry:

Utilities

Type:

For-Profit

Details

Year:

2018-2019

Program:

Daytime

Center:

EDGE