Summary: Content and social media marketing and brand strategy.
Marketing Strategy, Social Media
Location: Durham, NC
Other
For-Profit
2022-2023
MMS
Strategy
Summary: Developed a partnership strategy to enable Green Diamond to pitch partnership with large technology company and defined a go-to-market strategy to enable Green Diamond to grow business revenue.
Accounting, Analytics, Finance, Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Other, Social Media, Strategy, Technology
Location: Chicago, IL
Consulting
For-Profit
2021-2022
EMBA
EDGE
Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.
Market Research, Marketing Strategy, Social Media, Technology
Location: Zebulon, NC
Manufacturing
For-Profit
2019-2020
MMS
Strategy
Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.
Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology
Location: Durham, NC
Banking, Finance & Insurance
For-Profit
2019-2020
MMS
Strategy
Summary: Developed a go-to-market strategy for a leading robotic pool cleaner company on the launch of their new core robot line in Arizona, California, Florida and Texas, including marketing message recommendations and key counties that should be prioritized.
Analytics, Market Research, Social Media, Strategy
Location: Duluth, GA
Consumer Electronics
For-Profit
2020-2021
MMS
Strategy