Valencell Inc.

Project

Pre-FDA Global Market Entry Strategy For Fingertip™ BPM

Summary: Gain insights into the distribution channels that can be leveraged for Valencell's spot-check blood pressure solution - mainly focusing on the global market outside of the United States.

Categories:

Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Amogy

Project

Market Research in ammonia power generation

Summary: Assess the potential and attractiveness of entering the power generation business within the maritime sector, with a special focus on port operations in the US and European regions.

Categories:

Strategy

Client

Location: Brooklyn, NY

Industry:

Energy

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Dell Technologies

Project

Services Account Based Marketing leveraging Field Marketing Managers

Summary: Identify processes and best practices to improve the Field Marketing Manager role to support increase revenue growth.

Categories:

Strategy

Client

Location: Round Rock, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Disney / ABC

Project

ABC's Strategic Move: Harnessing the Power of FAST Channels in Evolving Media Landscape

Summary: Analyzed the competitive landscape in entering FAST platforms to determine which platforms will help expand ABC's audience reach and generate the growth of ad revenue.

Categories:

Strategy

Client

Location: Los Angelese, CA

Industry:

Film, Music, Television and Publishing

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

ShareThis

Project

Unveiling product opportunities and commercialization strategies for ShareThis

Summary: Developed a go-to-market strategy for the APA tool, identifying use cases for the tool, which customer segments would benefit, and how to position the tool in market.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

Non-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Fidelity Investments

Project

Next Generation Marketing Strategies

Summary: Identified successful marketing strategies with a high on-campus presence to increase next-generation financial engagement.

Categories:

Strategy

Client

Location: Marrimack, NH

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

JetSMART Airlines

Project

JetSMART Airlines process redesign

Summary: Identify strategies to increase ancellary revenue, decrease costs and increase customer satisfaction.

Categories:

Strategy

Client

Location: Santiago de Chile, Chile

Industry:

Aviation

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Oracle

Project

Benefits and Challenges of GenAI Applications in Telecommunications

Summary: Investigate the applicability, potential use cases, and benefits of the use of generative artificial intelligence within the telecommunications industry.

Categories:

Strategy

Client

Location: Boston, MA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Research Square LLC

Project

Curie Expansion Strategy: Tapping into New Horizons

Summary: Research a new market for Research Square to enter and identify marketing strategies to expand and diversify the user base, thereby increasing Curie's revenue and ensuring its long-term viability.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy