POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

ADM

Project

Biochar Business Case for ADM

Summary: Develop a business case and dynamic financial model for the production of biochar, the use or monetization of byproducts (i.e., pyrolysis oil, steam, carbon credits), and evaluate the potential impact to ADM’s Strive 35 sustainability goals.

Categories:

Finance, Operations, Other, Strategy, Technology

Client

Location: Chicago, IL

Industry:

Agriculture, Forestry, Fishing & Hunting

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

SAS Institute

Project

Business Value Assessment Calculator for Distribution Net Load Forecasting

Summary: The FCCP SAS Project built a business value assessment calculator for the SAS Energy Analytics division that can be used to demonstrate to their utility customers the business value of having more accurate distribution level net load forecasts (NLF).

Categories:

Analytics, Operations, Strategy, Technology

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

M&F Bank

Project

ECIP Deployment

Summary: Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.

Categories:

Finance, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Quirky Kid Pty Ltd

Project

BriteChild - Digital Health Platform

Summary: How can we scale a digital platform for children with a limited number of specialised professionals available?

Categories:

Operations, Strategy, Technology

Client

Location: Austinmer, NSW

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

HSM

SJF Ventures

Project

SJF Ventures Portfolio Company Portal Buildout

Summary: Buildout of a custom, "self-service" portal for SJF portfolio companies to access resources created and provided by the Portfolio Acceleration team.

Categories:

Operations, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

Duke Elder Family/Caregiver Training (DEFT) Center

Project

Duke Elder Family/Caregiver Training Center 2.0

Summary: Defined a strategy to be sustainable, both short-term and long-term, following the expiration of the Duke Endowment which was funding their day-to-day operations.

Categories:

Finance, Operations, Strategy, Technology

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2018-2019

Program:

EMBA

Center:

CASE

Cheetah

Project

Cheetah - Inventory As a Service

Summary: Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.

Categories:

Market Research, Marketing Strategy, Operations, Technology

Client

Location: Pleasanton, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Emrgy, Inc.

Project

Project Development Metrics in Distributed Hydropower Deployments

Summary: Conducted a market analysis to help define Emrgy’s market position, produced a prospective client archetype, and generated a recommended approach for future development targets.

Categories:

Analytics, Finance, Market Research, Technology

Client

Location: Atlanta, GA

Industry:

Energy

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM

Grifols

Project

Bioscience Product Portfolio and External Asset Search

Summary: Recommended four potential asset acquisition/partnership opportunities for Grifols’ market expansion and diversification.

Categories:

Analytics, Marketing Strategy, Strategy, Technology

Client

Location: RTP, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM