Shell

Project

Market Analysis of Soil Amendments for Nature-Based Solutions

Summary: Comprehensive analysis of stakeholder preferences to inform a go-to-market strategy for carbon sequestering and emissions avoiding soil amendments.

Categories:

Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: New Orleans, LA

Industry:

Energy

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

EDGE

Prevent Child Abuse North Carolina

Project

Diversifying income sources to reduce reliance on grant restricted funding

Summary: Evaluation of the feasibility of 3 business models – Fee for Service, Thrift Store, and Alternative Revenue Streams - for PCANC, aiming to create new income sources that provide more autonomy for strategic management, as grants entail restricted fund usage.

Categories:

Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Social and Legal Services

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Social Impact

Duke University Press

Project

Sustainability, AI and Duke University Press

Summary: Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

ADM

Project

Biochar Business Case for ADM

Summary: Develop a business case and dynamic financial model for the production of biochar, the use or monetization of byproducts (i.e., pyrolysis oil, steam, carbon credits), and evaluate the potential impact to ADM’s Strive 35 sustainability goals.

Categories:

Finance, Operations, Other, Strategy, Technology

Client

Location: Chicago, IL

Industry:

Agriculture, Forestry, Fishing & Hunting

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

SAS Institute

Project

Business Value Assessment Calculator for Distribution Net Load Forecasting

Summary: The FCCP SAS Project built a business value assessment calculator for the SAS Energy Analytics division that can be used to demonstrate to their utility customers the business value of having more accurate distribution level net load forecasts (NLF).

Categories:

Analytics, Operations, Strategy, Technology

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

Chase

Project

Chase Aeroplan Travel Planner

Summary: Recommended features for a travel tool designed for Chase Aeroplan cardholders with a focus on increasing card awareness and adoption, reducing attrition rates, and providing travel inspiration

Categories:

Marketing Strategy, Technology

Client

Location: Wilmington, DE

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

DPS

Project

Quantitative approach to Quality Operations of a Public Schools System

Summary: DPS tasked our team with analyzing their current economic structure and assessing future projects developed by the team.

Categories:

Operations, Technology

Client

Location: Durham, NC

Industry:

Education

Type:

Government

Details

Year:

2023-2024

Program:

Daytime

Center:

Social Impact

M&F Bank

Project

ECIP Deployment

Summary: Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.

Categories:

Finance, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Quirky Kid Pty Ltd

Project

BriteChild - Digital Health Platform

Summary: How can we scale a digital platform for children with a limited number of specialised professionals available?

Categories:

Operations, Strategy, Technology

Client

Location: Austinmer, NSW

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

HSM