Lenovo

Project

The Future of IoT and the Connect Home @ Lenovo

Summary: Explored IoT and connected devices space, resulting in a strategic recommendation to invest in connected device subcategory.

Categories:

Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

SAP

Project

SAP 5G Consulting Practicum - Business Model Development

Summary: Developed a point of view on a viable business model based on applications of 5G and intelligent technologies across industries.

Categories:

Analytics, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Newtown Square, PA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

Duke Clinical Research Institute

Project

Digital Health Solution

Summary: Assessed and incorporated operational and business development tools for a new, intrapreneur division of large academic research organization to support its growth into a core, strategic capability. Outcomes include competitor analysis, opportunity scorecard, and product lifecycle optimizations.

Categories:

Market Research, Strategy, Technology

Client

Location: Durham, NC

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

HSM

StrongKey

Project

The Encrypted Web: "Zero-Knowledge" Cloud Solution

Summary: Explored possible routes for launching new product as a consumer service.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Teamworks

Project

New Client Experience

Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.

Categories:

Analytics, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Green Diamond, LLC

Project

Sustainability Intelligence Platform and Product Roadmap

Summary: Developed a partnership strategy to enable Green Diamond to pitch partnership with large technology company and defined a go-to-market strategy to enable Green Diamond to grow business revenue.

Categories:

Accounting, Analytics, Finance, Human Capital, Logistics, Market Research, Marketing Strategy, Operations, Other, Social Media, Strategy, Technology

Client

Location: Chicago, IL

Industry:

Consulting

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

EDGE

SAP

Project

SAP 5G Consulting Practicum - Operating Model Development

Summary: Developed a comprehensive Business and Operating Model for SAP on how their core products can be leveraged in 5G/Edge Computing Services across Manufacturing, Oil & Gas, Airport & Seaport Industry operations.

Categories:

Analytics, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Newtown Square, PA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

Sojern

Project

Travel Marketing Subscription Services

Summary: Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company that’s looking to drive customer retention and fee revenue.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: San Francisco, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

Fidelity Investments

Project

Fintech Market Analysis

Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy