Project
Arena Calibrate
Summary:
Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Santa Clara, CA 95054, CA
Details
Project
Tourism Research & Ideal Customer Profile Strategy
Summary:
Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.
Categories:
Market Research, Strategy
Client
Location:
San Francisco, California
Details
Project
Travel Marketing Subscription Services
Summary:
Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company that’s looking to drive customer retention and fee revenue.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
San Francisco, CA
Details
Project
New Industry Market Research
Summary:
Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.
Categories:
Market Research
Client
Location:
Durham, NC
Details