Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary:
Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Plant-Based Pet Food Market Sizing
Summary:
Assessed the growth potential and market size for plant-based pet foods globally in the upcoming 5 years, and consequently provided recommendations for Pairwise on taking the product to market along with a high-level go-to market strategy.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Post-harvest Fungicide Market Recommendation
Summary:
Developed a yes/no answer and a go-to-market strategy for a biotechnology company looking to enter the U.S. post-harvest fungicide market with its organic fungicide product in the next 1-2 years, and answered how to capture at least 20% market share within 5-10 years.
Categories:
Market Research, Strategy, Technology
Client
Location:
Research Triangle Park, NC
Details
Project
ERASE-Seq liquid biopsy go-to-market strategy
Summary:
Developed a go-to-market strategy for a new product for a small diagnostics company, including comprehensive market research and financial analysis of the project.
Client
Location:
Alameda, CA
Details
Project
Guide: the Go-to-Market Plan
Summary:
Identified patterns and high-level decision-maker processes among potential customer segments and developed a value map to support future market entry within the European food packaging market for a Denmark-based biotech startup.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy
Client
Location:
Aarhus, Denmark
Details