Summary: Assessed the growth potential and market size for plant-based pet foods globally in the upcoming 5 years, and consequently provided recommendations for Pairwise on taking the product to market along with a high-level go-to market strategy.
Market Research, Marketing Strategy, Strategy
Location: Durham, NC
Biotechnology
For-Profit
2021-2022
MMS
Strategy
Summary: Developed a yes/no answer and a go-to-market strategy for a biotechnology company looking to enter the U.S. post-harvest fungicide market with its organic fungicide product in the next 1-2 years, and answered how to capture at least 20% market share within 5-10 years.
Market Research, Strategy, Technology
Location: Research Triangle Park, NC
Biotechnology
For-Profit
2020-2021
MMS
Strategy
Summary: Developed a go-to-market strategy for a new product for a small diagnostics company, including comprehensive market research and financial analysis of the project.
Strategy
Location: Alameda, CA
Biotechnology
For-Profit
2019-2020
Daytime
HSM
Summary: Identified patterns and high-level decision-maker processes among potential customer segments and developed a value map to support future market entry within the European food packaging market for a Denmark-based biotech startup.
Analytics, Market Research, Marketing Strategy, Strategy
Location: Aarhus, Denmark
Biotechnology
For-Profit
2020-2021
Daytime
I&E