Project
Go-To-Market Strategy
Summary:
Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations
Categories:
Marketing Strategy, Strategy
Client
Location:
Kohler, WI
Industry:
Consumer Products
Details
Project
New Product Innovation Pipeline Discovery & Prioritization
Summary:
Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.
Categories:
Market Research
Client
Location:
Raleigh, NC
Industry:
Consumer Products
Details
Project
MATI Consumer Research
Summary:
Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.
Categories:
Market Research
Client
Location:
Durham, NC
Industry:
Consumer Products
Details
Project
Scaling SUKU for Conscious Consumers
Summary:
Delivered a comprehensive global Market Analysis and Go-To-Market Launch Plan with current and future state pricing models to enter the Chinese meat market.
Categories:
Finance, Marketing Strategy, Operations, Strategy
Client
Location:
Los Gatos, CA
Industry:
Consumer Products
Details
Project
Sales & Marketing Strategic Growth Plan
Summary:
Developed a go-to-market strategy for a manufacturer of stormwater control skimmers serving both commercial and residential sectors, including comprehensive market research segmenting the target areas by the order of impact.
Categories:
Marketing Strategy, Operations, Strategy
Client
Location:
Durham, NC
Industry:
Consumer Products
Details