Fuqua Client Consulting Practicum

Kohler Innovation for Good

Kohler Innovation for Good

Project

Go-To-Market Strategy

Summary: Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations

Categories:

Marketing Strategy, Strategy

Client

Location: Kohler, WI

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

MATI Energy

Project

MATI Consumer Research

Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

FilterEasy, Inc.

Project

New Product Innovation Pipeline Discovery & Prioritization

Summary: Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.

Categories:

Market Research

Client

Location: Raleigh, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Citizens Reserve Inc.

Project

Scaling SUKU for Conscious Consumers

Summary: Delivered a comprehensive global Market Analysis and Go-To-Market Launch Plan with current and future state pricing models to enter the Chinese meat market.

Categories:

Finance, Marketing Strategy, Operations, Strategy

Client

Location: Los Gatos, CA

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2019-2020

Program:

Daytime

Center:

Strategy

Aiglon Capital

Project

Sales & Marketing Strategic Growth Plan

Summary: Developed a go-to-market strategy for a manufacturer of stormwater control skimmers serving both commercial and residential sectors, including comprehensive market research segmenting the target areas by the order of impact.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Durham, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

Strategy