Summary: Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations
Marketing Strategy, Strategy
Location: Kohler, WI
Consumer Products
For-Profit
2021-2022
EMBA
I&E
Summary: Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.
Market Research
Location: Raleigh, NC
Consumer Products
For-Profit
2018-2019
MMS
Strategy
Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.
Market Research
Location: Durham, NC
Consumer Products
For-Profit
2018-2019
MMS
Strategy
Summary: Delivered a comprehensive global Market Analysis and Go-To-Market Launch Plan with current and future state pricing models to enter the Chinese meat market.
Finance, Marketing Strategy, Operations, Strategy
Location: Los Gatos, CA
Consumer Products
For-Profit
2019-2020
Daytime
Strategy
Summary: Developed a go-to-market strategy for a manufacturer of stormwater control skimmers serving both commercial and residential sectors, including comprehensive market research segmenting the target areas by the order of impact.
Marketing Strategy, Operations, Strategy
Location: Durham, NC
Consumer Products
For-Profit
2020-2021
Daytime
Strategy