Fuqua Client Consulting Practicum

project greer street

project greer street

Project

Development of business plan for program expansion

Summary: Developed a business plan for Project Greer Street, an academic enrichment program and college pipeline initiative that utilizes a bold new approach and framework to promote high achievement among African American male high school students by cultivating an academic ecosystem and eliminating roadblocks to their success.

Categories:

Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Denver, CO

Industry:

Education

Type:

Non-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

CASE

Kindermusik International

Project

The next 10 years for Kindermusik

Summary: Developed strategic product and organizational recommendations to an international children’s education company to achieve 10 million in yearly revenue and 20% EBIDTA margin over the next 3 to 5 years.

Categories:

Marketing Strategy, Strategy

Client

Location: Greensboro, NC

Industry:

Education

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

Strategy

PraxiLabs

Project

Expansion to the US market

Summary: Developed a go-to-market strategy for Ed-Tech company, including comprehensive market research and optimization of its business development plan to enter the US market.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Eldoki, Giza

Industry:

Education

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

Duke Athletics

Project

Understanding Consumer Behavior for Duke Athletics

Summary: Evaluated the status quo for football marketing and operations and sought ways to improve both revenue and attendance.

Categories:

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2017-2018

Program:

Daytime

Center:

Marketing

Teachers2Teachers

Project

Project Teacher Trip

Summary: Expanded service offering of global professional development opportunities for teachers.

Categories:

Finance

Client

Location: Chapel Hill, NC

Industry:

Education

Type:

Non-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

CASE

Massachusetts Institute of Technology (MIT)

Project

Re-assessing how to source and select local entrepreneurs for a global accelerator at MIT

Summary: Created a framework for how to identify, source and select the very best local entrepreneurs for a global accelerator like the Scale-ups fellowship at D-Lab MIT.

Categories:

Strategy

Client

Location: Cambridge, MA

Industry:

Education

Type:

University Affiliate

Details

Year:

2018-2019

Program:

Daytime

Center:

CASE

Caribu

Project

New Marketing Plan for an EdTech Startup

Summary: Conducted research, surveys, and interviews to ascertain the demographic, occupational, regional and usage statistics of Caribu’s most loyal consumers.

Categories:

Client

Location: Miami, FL

Industry:

Education

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

CASE

Duke Athletics

Project

Resource Acquisition

Summary: Maximized revenue from event spaces.

Categories:

Finance, Marketing Strategy, Operations, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2018-2019

Program:

Daytime

Center:

Strategy

Student U

Project

Business Plan for Strategic Dissemination

Summary: Developed a business strategy to help Student U disseminate information through the implementation of hybrid half-day workshops covering restorative practices targeted at teachers and administrators.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Education

Type:

Non-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

CASE

Duke Athletics

Project

Futures Initiative, Career Development

Summary: Focused on a) executing a comprehensive review of the Duke Football Future Initiative (DFFI) and existing career development programs for Duke’s student-athletes; and b) producing recommendations for DFFI pertaining to curriculum development, marketing and communications, human capital, and scaling the program up.

Categories:

Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2019-2020

Program:

Daytime

Center:

Strategy