Fuqua Client Consulting Practicum

Solchroma Technologies

Solchroma Technologies

Project

Digital Displays Market Development

Summary: Developed a robust qualitative and quantitative analysis on public and private stakeholder sentiment toward a new non-reflective digital billboard technology in order to build a defensible market size estimate for use in attaining additional rounds of investment.

Categories:

Marketing Strategy, Strategy

Client

Location: Somerville, MA

Industry:

Engineering

Type:

For-Profit

Details

Year:

2019-2020

Program:

Daytime

Center:

Strategy