Project
ABC's Strategic Move: Harnessing the Power of FAST Channels in Evolving Media Landscape
Summary:
Analyzed the competitive landscape in entering FAST platforms to determine which platforms will help expand ABC's audience reach and generate the growth of ad revenue.
Client
Location:
Los Angelese, CA
Industry:
Film, Music, Television and Publishing
Details
Project
Unveiling product opportunities and commercialization strategies for ShareThis
Summary:
Developed a go-to-market strategy for the APA tool, identifying use cases for the tool, which customer segments would benefit, and how to position the tool in market.
Client
Location:
Durham, NC
Industry:
Film, Music, Television and Publishing
Details
Project
Curie Expansion Strategy: Tapping into New Horizons
Summary:
Research a new market for Research Square to enter and identify marketing strategies to expand and diversify the user base, thereby increasing Curie's revenue and ensuring its long-term viability.
Client
Location:
Durham, NC
Industry:
Film, Music, Television and Publishing
Details
Project
Sustainability, AI and Duke University Press
Summary:
Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability
Categories:
Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Film, Music, Television and Publishing
Details
Project
Business Analysis and Action Plan
Summary:
Assessed how Duke University Press, one of the leading scholarly publishers globally, can leverage its existing assets, namely its publishing and technology services and warehouse, to grow the business and achieve breakeven (or better) year over year while maintaining the balance between mission and margin.
Client
Location:
Durham, NC
Industry:
Film, Music, Television and Publishing
Details
Project
Go to marketing strategy
Summary:
Developed a go-to-market strategy.
Categories:
Logistics, Market Research, Operations, Strategy
Client
Location:
New York, NY
Industry:
Film, Music, Television and Publishing
Details