Project
Swish House Get Buckets Marketing Strategy
Summary:
Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets.
Categories:
Market Research, Marketing Strategy
Client
Location:
Chicago, Illinois
Industry:
Fitness & Recreation
Details
Project
Private Label Assessment
Summary:
Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Categories:
Analytics, Finance, Market Research, Strategy
Client
Location:
Hillsborough, NC
Industry:
Fitness & Recreation
Details
Project
EXOS Social Responsibility
Summary:
Showcased research and best practices on Corporate Social Responsibility (CSR) of the industry leaders for how EXOS can successfully launch their strategy in year one and identified strategic pillars that are important for the brand to capture the CSR foundations.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy
Client
Location:
Phoenix, AZ
Industry:
Fitness & Recreation
Details
Project
Business model and expansion
Summary:
Developed an expansion strategy for The Underbelly to increase its consumer base from 5,000 to 50,000 by year end 2023.
Categories:
Accounting, Finance, Marketing Strategy, Technology
Client
Location:
Durham, NC
Industry:
Fitness & Recreation
Details
Project
Growth Strategy
Summary:
Worked to increased subscribers to 7,000 by end of year, increased merchandise revenue mix to reach 50% of company’s incoming revenue, and filled holes within The Underbelly’s email marketing strategy.
Categories:
Analytics, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Industry:
Fitness & Recreation
Details
Project
Duke Football Strategic Plan
Summary:
Developed a strategy for Duke Athletics to increase student engagement and attendance at Football games separate from the team’s performance on the field.
Client
Location:
Durham, NC
Industry:
Fitness & Recreation
Type:
University Affiliate
Details