Summary: Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Analytics, Finance, Market Research, Strategy
Location: Hillsborough, NC
Fitness & Recreation
For-Profit
2019-2020
MMS
Strategy
Summary: Showcased research and best practices on Corporate Social Responsibility (CSR) of the industry leaders for how EXOS can successfully launch their strategy in year one and identified strategic pillars that are important for the brand to capture the CSR foundations.
Analytics, Market Research, Marketing Strategy, Strategy
Location: Phoenix, AZ
Fitness & Recreation
For-Profit
2020-2021
MMS
Strategy
Summary: Developed an expansion strategy for The Underbelly to increase its consumer base from 5,000 to 50,000 by year end 2023.
Accounting, Finance, Marketing Strategy, Technology
Location: Durham, NC
Fitness & Recreation
For-Profit
2020-2021
Daytime
I&E
Summary: Worked to increased subscribers to 7,000 by end of year, increased merchandise revenue mix to reach 50% of company’s incoming revenue, and filled holes within The Underbelly’s email marketing strategy.
Analytics, Marketing Strategy, Strategy
Location: Durham, NC
Fitness & Recreation
For-Profit
2021-2022
Daytime
I&E
Summary: Developed a strategy for Duke Athletics to increase student engagement and attendance at Football games separate from the team’s performance on the field.
Strategy
Location: Durham, NC
Fitness & Recreation
University Affiliate
2021-2022
Daytime
Strategy