Project
Growth Strategy - Investment Priorities
Summary:
We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Brooklyn, NY
Industry:
Food, Beverage & Tobacco
Details
Project
Cafe Margin Growth
Summary:
Help the client identify opportunities within the Panera Cafe P&L to grow margins and design a cafe model that can be scaled.
Client
Industry:
Food, Beverage & Tobacco
Details
Project
Enabling rentention and acquisition at low CAC
Summary:
How can we improve our retention and acquisition on platform while staying within our budget?
Categories:
Analytics, Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Culver City, CA
Industry:
Food, Beverage & Tobacco
Details
Project
Designing a Market Entry Strategy and Go-to-market Roadmap
Summary:
Assessed the dog/cat food industries in both domestic and international markets to determine the optimal country to implement a market entry strategy and construct go-to-market roadmap.
Categories:
Marketing Strategy, Strategy
Client
Location:
Dubai, UAE
Industry:
Food, Beverage & Tobacco
Details
Project
Market Entry Strategy with M&A Recommendation for North America
Summary:
Proposed a strategic road map for a global animal protein leader to enter the US Food market. This was based on a deep-dive into consumer trends, category prioritizations, competition landscape and M&A recommendations.
Categories:
Market Research, Strategy
Client
Location:
Dubai, UAE
Industry:
Food, Beverage & Tobacco
Details
Project
Who Is Fullsteam?
Summary:
Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.
Categories:
Market Research
Client
Location:
Durham, NC
Industry:
Food, Beverage & Tobacco
Details
Project
New Product Brand Extension
Summary:
Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.
Categories:
Market Research, Strategy
Client
Location:
DURHAM, NC
Industry:
Food, Beverage & Tobacco
Details
Project
Consumer Research Study on Brand Awareness
Summary:
Developed recommendations for Nielsen-Massey to increase their retail presence and grow their customer base.
Categories:
Marketing Strategy
Client
Location:
Waukegan, IL
Industry:
Food, Beverage & Tobacco
Details
Project
From Small Town To Big Time
Summary:
Developed a comprehensive business strategy to help a small-town ice cream shop remain afloat during the COVID-19 pandemic, plan for reopening of the business, and grow its profitability through an updated pricing structure and product mix, while leveraging customer insights.
Categories:
Finance, Marketing Strategy, Operations, Other, Strategy
Client
Location:
Willow Spring, NC
Industry:
Food, Beverage & Tobacco
Details
Project
Market Research for Cell-Cultured Meat
Summary:
Supported the company’s go-to-market strategy for a cell-cultured meat product through primary and secondary research to aid in their understanding of best practices for new product launch.
Categories:
Finance, Market Research
Client
Location:
Silicon Valley, CA
Industry:
Food, Beverage & Tobacco
Details