Summary: Assessed the dog/cat food industries in both domestic and international markets to determine the optimal country to implement a market entry strategy and construct go-to-market roadmap.
Marketing Strategy, Strategy
Location: Dubai, UAE
Food, Beverage & Tobacco
For-Profit
2021-2022
EMBA
Strategy
Summary: Proposed a strategic road map for a global animal protein leader to enter the US Food market. This was based on a deep-dive into consumer trends, category prioritizations, competition landscape and M&A recommendations.
Market Research, Strategy
Location: Dubai, UAE
Food, Beverage & Tobacco
For-Profit
2020-2021
EMBA
Strategy
Summary: Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.
Market Research
Location: Durham, NC
Food, Beverage & Tobacco
For-Profit
2019-2020
MMS
Strategy
Summary: Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.
Market Research, Strategy
Location: DURHAM, NC
Food, Beverage & Tobacco
For-Profit
2018-2019
MMS
Strategy
Summary: Developed recommendations for Nielsen-Massey to increase their retail presence and grow their customer base.
Marketing Strategy
Location: Waukegan, IL
Food, Beverage & Tobacco
For-Profit
2018-2019
Daytime
Strategy
Summary: Developed a comprehensive business strategy to help a small-town ice cream shop remain afloat during the COVID-19 pandemic, plan for reopening of the business, and grow its profitability through an updated pricing structure and product mix, while leveraging customer insights.
Finance, Marketing Strategy, Operations, Other, Strategy
Location: Willow Spring, NC
Food, Beverage & Tobacco
For-Profit
2019-2020
Daytime
Strategy
Summary: Supported the company’s go-to-market strategy for a cell-cultured meat product through primary and secondary research to aid in their understanding of best practices for new product launch.
Finance, Market Research
Location: Silicon Valley, CA
Food, Beverage & Tobacco
For-Profit
2021-2022
Daytime
I&E