DermaSensor, Inc.

Project

Go-to-market strategy for DermaSensor telemedicine growth plan

Summary: Assess the workflow and strengths / weaknesses of the Aesthetician Market for DermaSensor, which provides a sensor that gives patients looking for a quick method to scan suspicious moles for potential cancerous growth.

Categories:

Strategy

Client

Location: Miami, Florida

Industry:

Health Services

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

HSM

Labcorp

Project

Enterprise Strategy

Summary: Which new growth opportunities should we go after?

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Health Services

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

HSM

The Duke Elder Family/Caregiver Training Center (DEFT)

Project

Project Scale

Summary: Made recommendations for sustainability of the DEFT program by exploring market segments for expansion, offering recommendation on new services and/or how to repackage existing services to serve the markets better and ways to improve client mix.

Categories:

Finance, Strategy

Client

Location: Durham, NC

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2018-2019

Program:

EMBA

Center:

Strategy

UNC Health Care

Project

Opportunity Evaluation: New Business for Niche Market Segment

Summary: Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Chapel Hill, NC

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

Healthy Pets Mobile Vet

Project

Project Lassie

Summary: Formulated recommendations for our client regarding her leadership and organizational structure, pricing and operational procedures, as well as her digital marketing efforts.

Categories:

Other

Client

Location: Clayton, NC

Industry:

Health Services

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Fox Rehab

Project

U.S. Market Expansion

Summary: Recommended key states to expand into or enter alongside a profile of the regions and key items to consider and further analyze.

Categories:

Operations

Client

Location: Cherry Hill, NJ

Industry:

Health Services

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM

Ko Shwe Ventures

Project

Product Development and Supply

Summary: Created a long-term road map for securing product pipeline and strategically considering how to develop barriers to entry.

Categories:

Other

Client

Location: Insein Township, Yangon, Myanmar

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2018-2019

Program:

Daytime

Center:

CASE

Anthem, Inc.

Project

Digital Strategy

Summary: Worked to increase eligible member registration on Anthem’s digital offerings and reduce the overall operational costs of the organization.

Categories:

Operations

Client

Location: Indianapolis, IN

Industry:

Health Services

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM

CVS Health

Project

CVS Kidney Care

Summary: Analyzed the competitive capabilities of a large-scale healthcare company to enter a highly-saturated market for comprehensive care management.

Categories:

Strategy

Client

Location: Woonsocket, RI

Industry:

Health Services

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

HSM

Duke Health Weight Management Services

Project

Strategic Operation Plan for Weight Management Center

Summary: Analyzed current state of weight management services locally and nationally to form long and short-term integration strategies for combining all of Duke Health Weight Loss Services into a single entity.

Categories:

Operations, Strategy

Client

Location: Durham, NC

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

HSM