Fuqua Client Consulting Practicum

The Iceland Ocean Cluster

The Iceland Ocean Cluster

Project

Evaluating the feisability of establishing a global consultancy service

Summary: End-to-end assessment of a growing blue economy company’s potential service offering, including firsthand market research and development of operational processes to assess and improve feasibility.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Reykjavik, Iceland

Industry:

Other

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

EDGE

Duke Athletics

Project

Duke Athletics Auction Site

Summary: Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.

Categories:

Finance, Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Spurs Sports & Entertainment

Project

Sports Business Model Analysis

Summary: Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.

Categories:

Market Research, Strategy

Client

Location: San Antonio, Texas

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Duke Elder Family/Caregiver Training (DEFT) Center

Project

Duke Elder Family/Caregiver Training Center 2.0

Summary: Defined a strategy to be sustainable, both short-term and long-term, following the expiration of the Duke Endowment which was funding their day-to-day operations.

Categories:

Finance, Operations, Strategy, Technology

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2018-2019

Program:

EMBA

Center:

CASE

Research Square Company

Project

Research Square Company Brand Strategy

Summary: Content and social media marketing and brand strategy.

Categories:

Marketing Strategy, Social Media

Client

Location: Durham, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

LyfLynks, Inc.

Project

Go-to-market strategy

Summary: Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.

Categories:

Finance, Marketing Strategy

Client

Location: Pinehurst, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

YPC Technologies

Project

Robotic startup – Market sizing for the greatest in-building amenity

Summary: Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.

Categories:

Market Research, Strategy

Client

Location: Montreal, Quebec

Industry:

Other

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

University of Tennessee Athletic Department

Project

Tennessee Athletics Revenue Generation Market Research

Summary: Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.

Categories:

Market Research, Other, Strategy

Client

Location: Knoxville, TN

Industry:

Other

Type:

University Affiliate

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Museum of Life and Science

Project

Marketing Research

Summary: Developed eight data-driven recommendations to drive member growth and retention for a local Durham museum, using comprehensive market research to improve both paid general admission and membership revenues.

Categories:

Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

Non-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Spurs Sports & Entertainment

Project

San Antonio Spurs Austin Strategy

Summary: Developed a strategic expansion plan with short- and long-term recommendations for the San Antonio Spurs to penetrate the Austin Market with a goal of growing the percentage of revenue contributed by the Austin metropolitan area from 3% to 10%+ over the next five years.

Categories:

Logistics, Market Research, Marketing Strategy

Client

Location: San Antonio, TX

Industry:

Other

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy