Summary: Defined a strategy to be sustainable, both short-term and long-term, following the expiration of the Duke Endowment which was funding their day-to-day operations.
Finance, Operations, Strategy, Technology
Location: Durham, NC
Other
University Affiliate
2018-2019
EMBA
CASE
Summary: Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.
Finance, Marketing Strategy
Location: Pinehurst, NC
Other
For-Profit
2021-2022
EMBA
I&E
Summary: Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.
Market Research, Strategy
Location: Montreal, Quebec
Other
For-Profit
2021-2022
EMBA
I&E
Summary: Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.
Market Research, Other, Strategy
Location: Knoxville, TN
Other
University Affiliate
2021-2022
MMS
Strategy
Summary: Developed eight data-driven recommendations to drive member growth and retention for a local Durham museum, using comprehensive market research to improve both paid general admission and membership revenues.
Market Research, Marketing Strategy
Location: Durham, NC
Other
Non-Profit
2020-2021
MMS
Strategy
Summary: Developed a strategic expansion plan with short- and long-term recommendations for the San Antonio Spurs to penetrate the Austin Market with a goal of growing the percentage of revenue contributed by the Austin metropolitan area from 3% to 10%+ over the next five years.
Logistics, Market Research, Marketing Strategy
Location: San Antonio, TX
Other
For-Profit
2020-2021
MMS
Strategy
Summary: Developed a market entry strategy into the U.S.
Marketing Strategy, Strategy
Location: Mexico City, Mexico
Other
For-Profit
2018-2019
Daytime
Strategy
Summary: Provided market assessment support in establishing a transportation practice that will bring together and expand on their current transportation research portfolio.
Other
Location: Durham, NC
Other
Non-Profit
2018-2019
Daytime
EDGE