Project
Evaluating the feisability of establishing a global consultancy service
Summary:
End-to-end assessment of a growing blue economy company’s potential service offering, including firsthand market research and development of operational processes to assess and improve feasibility.
Categories:
Marketing Strategy, Operations, Strategy
Client
Location:
Reykjavik, Iceland
Details
Project
Duke Athletics Auction Site
Summary:
Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.
Categories:
Finance, Market Research, Marketing Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Sports Business Model Analysis
Summary:
Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.
Categories:
Market Research, Strategy
Client
Location:
San Antonio, Texas
Details
Project
Duke Elder Family/Caregiver Training Center 2.0
Summary:
Defined a strategy to be sustainable, both short-term and long-term, following the expiration of the Duke Endowment which was funding their day-to-day operations.
Categories:
Finance, Operations, Strategy, Technology
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Research Square Company Brand Strategy
Summary:
Content and social media marketing and brand strategy.
Categories:
Marketing Strategy, Social Media
Client
Location:
Durham, NC
Details
Project
Go-to-market strategy
Summary:
Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.
Categories:
Finance, Marketing Strategy
Client
Location:
Pinehurst, NC
Details
Project
Robotic startup – Market sizing for the greatest in-building amenity
Summary:
Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.
Categories:
Market Research, Strategy
Client
Location:
Montreal, Quebec
Details
Project
San Antonio Spurs Austin Strategy
Summary:
Developed a strategic expansion plan with short- and long-term recommendations for the San Antonio Spurs to penetrate the Austin Market with a goal of growing the percentage of revenue contributed by the Austin metropolitan area from 3% to 10%+ over the next five years.
Categories:
Logistics, Market Research, Marketing Strategy
Client
Location:
San Antonio, TX
Details
Project
Tennessee Athletics Revenue Generation Market Research
Summary:
Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.
Categories:
Market Research, Other, Strategy
Client
Location:
Knoxville, TN
Type:
University Affiliate
Details
Project
Marketing Research
Summary:
Developed eight data-driven recommendations to drive member growth and retention for a local Durham museum, using comprehensive market research to improve both paid general admission and membership revenues.
Categories:
Market Research, Marketing Strategy
Client
Location:
Durham, NC
Details