Project
Route to Market Optimization Challenge
Summary:
Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.
Categories:
Analytics, Market Research, Strategy
Client
Location:
Lucca, Italy
Details
Project
Business Value Assessment Calculator for Distribution Net Load Forecasting
Summary:
The FCCP SAS Project built a business value assessment calculator for the SAS Energy Analytics division that can be used to demonstrate to their utility customers the business value of having more accurate distribution level net load forecasts (NLF).
Categories:
Analytics, Operations, Strategy, Technology
Client
Location:
Cary, NC
Details
Project
Software Product GTM Planning
Summary:
Robust Go to Market Strategy for a Saas Business
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Charlotte, NC
Details
Project
New business initiatives and strategic market opportunities in the electric vehicle charging industry
Summary:
Help us refine our current products and service offering via benchmarking with key competitors, identification of key gaps and strategic market opportunities and presenting high-level action plan to discuss with the executive team
Client
Details
Project
Making Sense of the Data
Summary:
Ran analysis of existing data and created plan.
Categories:
Analytics, Market Research, Operations
Client
Location:
New York, NY
Details
Project
ShiftWizard Competitor Analysis
Summary:
Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.
Categories:
Market Research, Marketing Strategy
Client
Location:
Morrisville, NC
Details
Project
EasyVote Market Segmentation & Expansion
Summary:
Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.
Categories:
Market Research, Marketing Strategy
Client
Location:
WILMINGTON, NC
Details
Project
Market/customer segmentation and sales positioning
Summary:
Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Categories:
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Raleigh, NC
Details
Project
Expand Klearly's go-to-market strategy
Summary:
Established a go-to-market strategy and target customer profile for a B2B early-stage data synthesis company seeking growth by understanding their value proposition through in-depth competitive landscape research.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Research Triangle, NC
Details
Project
Digital Transformation Strategy for Public Power Utilities in the US
Summary:
Studied the unique landscape of midsize power utilities, identified opportunities for operational improvements and cost efficiencies using advanced analytics solutions, and made recommendations to SAS on use cases for a select group of such entities by March 2021.
Categories:
Market Research, Operations, Strategy
Client
Location:
Cary, NC
Details