Summary: Ran analysis of existing data and created plan.
Analytics, Market Research, Operations
Location: New York, NY
Software
Non-Profit
2020-2021
EMBA
Strategy
Summary: Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.
Market Research, Marketing Strategy
Location: WILMINGTON, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Location: Raleigh, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.
Market Research, Marketing Strategy
Location: Morrisville, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Established a go-to-market strategy and target customer profile for a B2B early-stage data synthesis company seeking growth by understanding their value proposition through in-depth competitive landscape research.
Market Research, Marketing Strategy, Strategy
Location: Research Triangle, NC
Software
For-Profit
2021-2022
MMS
Strategy
Summary: Studied the unique landscape of midsize power utilities, identified opportunities for operational improvements and cost efficiencies using advanced analytics solutions, and made recommendations to SAS on use cases for a select group of such entities by March 2021.
Market Research, Operations, Strategy
Location: Cary, NC
Software
For-Profit
2020-2021
MMS
Strategy
Summary: Conducted comprehensive market research and segmentation of the video game industry, and developed a data-driven go-to-market strategy for the client’s simulation software.
Market Research, Strategy, Technology
Location: Cary, NC
Software
For-Profit
2019-2020
MMS
Strategy
Summary: Identified and sized a value added service that can help drive the growth of Adobe's Creative Cloud Students Teachers Edition (STE) All Apps offering while also increasing retention of non-core Higher Ed students.
Analytics, Market Research, Marketing Strategy, Strategy
Location: San Francisco, CA
Software
For-Profit
2021-2022
MMS
Strategy
Summary: Developed Sales Battlecards and SWOT analysis for a Series B retail price optimization startup, in order to grow startup’s market presence within the US and conducted multiple interviews with Fortune 500 executives to develop marketing persona analysis and further clientele reach.
Marketing Strategy, Strategy
Location: Chakala, Andheri (E), Mumbai
Software
For-Profit
2019-2020
Daytime
Strategy
Summary: Identified three opportunities for SAS-driven tools for the carbon market in the next six months.
Market Research
Location: Cary, NC
Software
For-Profit
2021-2022
Daytime
EDGE