ChargeLab

Project

EV Charging SAAS SW Go-To-Market Strategy

Summary: Performance of a formal industry analysis with recommendations for target segments and development of potential ICPs.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Mountain View, Ca

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

EDGE

i-Pay Secure Payment (Pty) Ltd

Project

#PaymentRobotics

Summary: Explored how to convert the SA consumer to use EFT as their preferred payment method (as opposed to credit card and other forms of payment).

Categories:

Finance

Client

Location: Johannesburg, Gauteng

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

EMBA

Center:

I&E

Cheetah

Project

Cheetah - Inventory As a Service

Summary: Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.

Categories:

Market Research, Marketing Strategy, Operations, Technology

Client

Location: Pleasanton, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Dell Technologies

Project

Develop Go-to-Market for Security

Summary: Refine Dell's GTM strategy in Security 

Categories:

Marketing Strategy, Strategy

Client

Location: Round Rock, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Microsoft

Project

Industry Strategy for Devices

Summary: Explore how best to leverage the client's device partner ecosystem to meet the needs of customers in specific industry verticals.

Categories:

Marketing Strategy

Client

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

CSPs in the Metaverse

Summary: This project involved researching the current landscape of the metaverse to understand the business opportunity for CSPs, the technology enabler landscape for companies like Oracle, and recommending how CSPs can play an active role in the metaverse beyond providing connectivity services and consequently how Oracle can help them achieve those goals.

Categories:

Strategy

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

SAP

Project

SAP 5G Consulting Practicum - Business Model Development

Summary: Developed a point of view on a viable business model based on applications of 5G and intelligent technologies across industries.

Categories:

Analytics, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Newtown Square, PA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

Teamworks

Project

New Client Experience

Summary: Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.

Categories:

Analytics, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Cart.com

Project

GTM Strategy for Cart.com in Partnership with Meta (Facebook)

Summary: Performed a comprehensive analysis of the EMEA region and develop a GTM strategy for Cart.com (partnering with Meta) to suggest which markets to enter and which companies to acquire as a part of their expansion strategy.

Categories:

Human Capital, Logistics, Marketing Strategy, Strategy

Client

Location: Houston, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

SAP

Project

SAP 5G Consulting Practicum - Operating Model Development

Summary: Developed a comprehensive Business and Operating Model for SAP on how their core products can be leveraged in 5G/Edge Computing Services across Manufacturing, Oil & Gas, Airport & Seaport Industry operations.

Categories:

Analytics, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Newtown Square, PA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy