SAP

Project

SAP 5G Consulting Practicum - Operating Model Development

Summary: Developed a comprehensive Business and Operating Model for SAP on how their core products can be leveraged in 5G/Edge Computing Services across Manufacturing, Oil & Gas, Airport & Seaport Industry operations.

Categories:

Analytics, Marketing Strategy, Operations, Strategy, Technology

Client

Location: Newtown Square, PA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

StormSensor & Buoyant Ventures

Project

Community Customer Segmentation and Funding Strategy

Summary: Compiled research for climate technology company related to additional revenue streams for the insurance industry and state and federal funding strategies for the company’s clients.

Categories:

Analytics, Market Research, Strategy

Client

Location: Seattle, WA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

EDGE

Oracle

Project

Communications MarketPlace

Summary: Crafted a strategy for developing a new digital ecosystem model with Oracle competitively positioned to help CSPs leverage their 5G Network using their cloud platform to provide business solutions to enterprises specifically in the exponentially growing Mobile Games Sector, which was identified through comprehensive market assessments.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Morrisville, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

IMPATHIQ

Project

Accelerate Revenue

Summary: Refined the sales and commercialization strategy and implemented processes to increase revenue.

Categories:

Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

K4 Connect

Project

K4Home Go-to-market

Summary: Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

B2B 5G

Summary: Conducted a comprehensive assessment of the Communication Service Provider (CSP) ecosystem’s current enterprise customer engagement practices, and best practices driven recommendations as well as go-to-market strategies for CSPs to monetize 5G services.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Kiosite

Project

Market Analysis & Strategic Positioning

Summary: Mapped current competitive landscape and gave a recommendation for what to focus on in order to scale up operations.

Categories:

Market Research, Strategy, Technology

Client

Location: St. Louis, MO

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

5G Industry Use Cases

Summary: Identified and developed user stories and monetization strategies for 5G use cases for communications service providers (CSPs) across five different industries, aimed at how CSPs can recoup their investments in 5G technology.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

PrecisionHawk

Project

Drone and artificial intelligence product market research

Summary: Developed a detailed value proposition and market segmentation for a data analytics software product to enter the utility market, including various metrics to narrow down the target utility companies and profiling specific personas.

Categories:

Marketing Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Koe Koe Tech

Project

Implementing National Scale-Up Strategies

Summary: Explored and recommended growth strategies for Koe Koe Tech’s maymay mobile app.

Categories:

Finance, Operations

Client

Location: Yangon, Myanmar

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2019-2020

Program:

Daytime

Center:

CASE