Project
Designing for Growth
Summary: Documented the KPI creation process in general, and then applied that process to a specific product line as an example.
Client
Location: Santiago, Chile
Details
Project
Growing a Bike Touring Business
Summary: Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.
Client
Location: Yardley, PA
Details
Project
Driving Revenue Growth and Improving Fan Experience
Summary: Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.
Client
Location: Phoenix, AZ
Details
Project
Sales department needs: structure, territory, incentives, evaluations
Summary: Helped LBV structure their current sales team work flow by building a process map to clarify reporting relationships and documenting roles and responsibilities.
Categories: Other, Strategy
Client
Location: Santiago, Chile
Details
Project
Marketing Strategy 2018-19
Summary: Identified the Hispanic market as a segment with great potential and decided to target the strategy towards this segment.
Categories: Marketing Strategy
Client
Location: Phoenix, AZ
Details