Project
Building a long-term economic case for a new sports complex in Durham
Summary:
To determine the potential ecomonic impact a new sports complex could have in Durham.
Categories:
Analytics, Strategy
Client
Location:
Durham, NC
Details
Project
Growing a Bike Touring Business
Summary:
Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.
Client
Location:
Yardley, PA
Details
Project
Driving Revenue Growth and Improving Fan Experience
Summary:
Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.
Client
Location:
Phoenix, AZ
Details
Project
Designing for Growth
Summary:
Documented the KPI creation process in general, and then applied that process to a specific product line as an example.
Client
Location:
Santiago, Chile
Details
Project
Sales department needs: structure, territory, incentives, evaluations
Summary:
Helped LBV structure their current sales team work flow by building a process map to clarify reporting relationships and documenting roles and responsibilities.
Categories:
Other, Strategy
Client
Location:
Santiago, Chile
Details
Project
Marketing Strategy 2018-19
Summary:
Identified the Hispanic market as a segment with great potential and decided to target the strategy towards this segment.
Categories:
Marketing Strategy
Client
Location:
Phoenix, AZ
Details