Summary: To determine the potential ecomonic impact a new sports complex could have in Durham.
Analytics, Strategy
Location: Durham, NC
Tourism
Non-Profit
2022-2023
Daytime
Strategy
Summary: Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.
Other
Location: Yardley, PA
Tourism
For-Profit
2017-2018
Daytime
Strategy
Summary: Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.
Other
Location: Phoenix, AZ
Tourism
For-Profit
2017-2018
Daytime
Strategy
Summary: Documented the KPI creation process in general, and then applied that process to a specific product line as an example.
Other
Location: Santiago, Chile
Tourism
For-Profit
2017-2018
Daytime
Strategy
Summary: Helped LBV structure their current sales team work flow by building a process map to clarify reporting relationships and documenting roles and responsibilities.
Other, Strategy
Location: Santiago, Chile
Tourism
For-Profit
2018-2019
Daytime
Strategy
Summary: Identified the Hispanic market as a segment with great potential and decided to target the strategy towards this segment.
Marketing Strategy
Location: Phoenix, AZ
Tourism
For-Profit
2018-2019
Daytime
Strategy