Sealed

Project

Low income home energy retrofit market

Summary: Enable Sealed to further its mission to stop energy waste and electrify all homes by analyzing the low- and moderate-income market and identify barriers and opportunities for market entry.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: New York, NY

Industry:

Environmental

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

ADM

Project

Biochar Business Case for ADM

Summary: Develop a business case and dynamic financial model for the production of biochar, the use or monetization of byproducts (i.e., pyrolysis oil, steam, carbon credits), and evaluate the potential impact to ADM’s Strive 35 sustainability goals.

Categories:

Finance, Operations, Other, Strategy, Technology

Client

Location: Chicago, IL

Industry:

Agriculture, Forestry, Fishing & Hunting

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

SAS Institute

Project

Business Value Assessment Calculator for Distribution Net Load Forecasting

Summary: The FCCP SAS Project built a business value assessment calculator for the SAS Energy Analytics division that can be used to demonstrate to their utility customers the business value of having more accurate distribution level net load forecasts (NLF).

Categories:

Analytics, Operations, Strategy, Technology

Client

Location: Cary, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

EDGE

Yolele

Project

Growth Strategy - Investment Priorities

Summary: We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Brooklyn, NY

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

BIOMILQ, Inc.

Project

BIOMILQ Go-To-Market Strategy and Product Development Pricing

Summary: Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

Wolters Kluwer CCH Tagetik

Project

Route to Market Optimization Challenge

Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.

Categories:

Analytics, Market Research, Strategy

Client

Location: Lucca, Italy

Industry:

Software

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

DermaSensor, Inc.

Project

Go-to-market strategy for DermaSensor telemedicine growth plan

Summary: Assess the workflow and strengths / weaknesses of the Aesthetician Market for DermaSensor, which provides a sensor that gives patients looking for a quick method to scan suspicious moles for potential cancerous growth.

Categories:

Strategy

Client

Location: Miami, Florida

Industry:

Health Services

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

HSM

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

SunbeltRentals

Project

Sunbelt Digital Adoption

Summary: The objective of this project is to determine how Sunbelt Rentals can grow their digital platform generated revenue to 5% of company profit over the next 5 years.

Categories:

Analytics

Client

Location: Fort Mill, South Carolina

Industry:

Property Rental & Management

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

M&F Bank

Project

ECIP Deployment

Summary: Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.

Categories:

Finance, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy