JetSMART Airlines

Project

JetSMART Airlines process redesign

Summary: Identify strategies to increase ancellary revenue, decrease costs and increase customer satisfaction.

Categories:

Strategy

Client

Location: Santiago de Chile, Chile

Industry:

Aviation

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Oracle

Project

Benefits and Challenges of GenAI Applications in Telecommunications

Summary: Investigate the applicability, potential use cases, and benefits of the use of generative artificial intelligence within the telecommunications industry.

Categories:

Strategy

Client

Location: Boston, MA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Research Square LLC

Project

Curie Expansion Strategy: Tapping into New Horizons

Summary: Research a new market for Research Square to enter and identify marketing strategies to expand and diversify the user base, thereby increasing Curie's revenue and ensuring its long-term viability.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Sanofi

Project

Evaluating the impact of biosimilars for Lysosomal Storage Diseases (LSDs) on Sanofi's existing LSD portfolio from a payers' perspective

Summary: Identify how market access for Sanofi's LSDs portfolio might be impacted by a potential entry of biosimilars.

Categories:

Strategy

Client

Location: Cambridge, MA

Industry:

Pharmaceuticals

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Specialty1 Partners

Project

Specialty 1 De Novo Expansion Strategy

Summary: Identifying new markets to increase the number of practices across the United States.

Categories:

Strategy

Client

Location: Houston, TX

Industry:

Health Services

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Sports Endeavors

Project

Soccer.com: Expanding beyond traditional eCommerce retail

Summary: Unlocked new growth opportunities for Soccer.com, while maintaining the brand's authenticity and market leadership.

Categories:

Strategy

Client

Location: Hillsbourough, NC

Industry:

Retail or Wholesale Trade

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

SJF Ventures

Project

SJF Portfolio Carbon Model Update

Summary: Developed a framework to measure Scope 4 emissions, along with a Scope 4 Emission model to update calculated emissions impact of for portfolio companies. Develop a comprehensive go-to-market strategy for DG Matrix’s “Power Router” entering the US microgrid <1MW segment, including in-depth market research to identify customer segments, product channels, and potential partners; and B. Evaluate commercial strategies (OEM, licensing, system integration) and identifying a suitable partner ecosystem.

Categories:

Other

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

EDGE

Embodied Inc

Project

Moxie-Pro: B2B Go-to-Market Strategic Plan

Summary: Develop a B2B go-to-market strategy for Moxie-Pro to enter the K-12 education segment, encompassing both B2B direct selling and digital marketing strategies.

Categories:

Market Research, Marketing Strategy

Client

Location: Pasadena, CA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

I&E

Natrx

Project

New Applications for Natrx's Patented Dry Forming Advanced Manufacturing Process

Summary: Produce and test an evaluation tool applicable across multiple industries that evaluated opportunities by identifying fundamental elements necessary to success, defining quantified or qualified grades for each metric, and producing a holistic “score” for each opportunity, which can be used for assessing risk when producing a go-to-market strategy.

Categories:

Analytics, Finance, Market Research, Strategy

Client

Location: Raleigh, NC

Industry:

Environmental

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Nester Hosiery LLC

Project

Farm to Feet brand overview

Summary: Identified optimal customer target segments for the client to focus on, and developed an effective marketing strategy to enhance sock sales by 2025.

Categories:

Marketing Strategy

Client

Location: Mount Airy, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy