Fuqua Client Consulting Practicum

Duke Corporate Education

Duke Corporate Education

Project

ESG Leadership Academy - Strategy and Product Development

Summary: Developed go-to-market strategic recommendations for our client’s ESG leadership academy, including market research and primary research to create learning journeys for researched customer segments.

Categories:

Strategy

Client

Location: London, Great Britain

Industry:
Type:

University Affiliate

Details

Year:

2022-2023

Program:

EMBA

Center:

Strategy

Duke Athletics

Project

Duke Athletics Auction Site

Summary: Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.

Categories:

Finance, Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2022-2023

Program:

Daytime

Center:

Strategy

Duke Elder Family/Caregiver Training (DEFT) Center

Project

Duke Elder Family/Caregiver Training Center 2.0

Summary: Defined a strategy to be sustainable, both short-term and long-term, following the expiration of the Duke Endowment which was funding their day-to-day operations.

Categories:

Finance, Operations, Strategy, Technology

Client

Location: Durham, NC

Industry:

Other

Type:

University Affiliate

Details

Year:

2018-2019

Program:

EMBA

Center:

CASE

Carolina Performing Arts (CPA)

Project

Social Network Analysis

Summary: Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.

Categories:

Other

Client

Location: Chapel Hill, NC

Industry:

Arts

Type:

University Affiliate

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

University of Tennessee Athletic Department

Project

Tennessee Athletics Revenue Generation Market Research

Summary: Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.

Categories:

Market Research, Other, Strategy

Client

Location: Knoxville, TN

Industry:

Other

Type:

University Affiliate

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Duke Department of Surgery

Project

Identifying Inefficiencies in our Patient Flow and Processes

Summary: Provided recommendations on rectifying inefficiencies regarding processes within the Operating Room at Duke University Hospital.

Categories:

Operations

Client

Location: Durham, NC

Industry:

Healthcare

Type:

University Affiliate

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM

Duke Athletics

Project

Understanding Consumer Behavior for Duke Athletics

Summary: Evaluated the status quo for football marketing and operations and sought ways to improve both revenue and attendance.

Categories:

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2017-2018

Program:

Daytime

Center:

Marketing

Massachusetts Institute of Technology (MIT)

Project

Re-assessing how to source and select local entrepreneurs for a global accelerator at MIT

Summary: Created a framework for how to identify, source and select the very best local entrepreneurs for a global accelerator like the Scale-ups fellowship at D-Lab MIT.

Categories:

Strategy

Client

Location: Cambridge, MA

Industry:

Education

Type:

University Affiliate

Details

Year:

2018-2019

Program:

Daytime

Center:

CASE

Duke Athletics

Project

Resource Acquisition

Summary: Maximized revenue from event spaces.

Categories:

Finance, Marketing Strategy, Operations, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2018-2019

Program:

Daytime

Center:

Strategy

Duke Athletics

Project

Futures Initiative, Career Development

Summary: Focused on a) executing a comprehensive review of the Duke Football Future Initiative (DFFI) and existing career development programs for Duke’s student-athletes; and b) producing recommendations for DFFI pertaining to curriculum development, marketing and communications, human capital, and scaling the program up.

Categories:

Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2019-2020

Program:

Daytime

Center:

Strategy