Project
ESG Leadership Academy - Strategy and Product Development
Summary:
Developed go-to-market strategic recommendations for our client’s ESG leadership academy, including market research and primary research to create learning journeys for researched customer segments.
Client
Location:
London, Great Britain
Industry:
Type:
University Affiliate
Details
Project
Duke Athletics Auction Site
Summary:
Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.
Categories:
Finance, Market Research, Marketing Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Duke Elder Family/Caregiver Training Center 2.0
Summary:
Defined a strategy to be sustainable, both short-term and long-term, following the expiration of the Duke Endowment which was funding their day-to-day operations.
Categories:
Finance, Operations, Strategy, Technology
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Social Network Analysis
Summary:
Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.
Client
Location:
Chapel Hill, NC
Type:
University Affiliate
Details
Project
Tennessee Athletics Revenue Generation Market Research
Summary:
Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.
Categories:
Market Research, Other, Strategy
Client
Location:
Knoxville, TN
Type:
University Affiliate
Details
Project
Understanding Consumer Behavior for Duke Athletics
Summary:
Evaluated the status quo for football marketing and operations and sought ways to improve both revenue and attendance.
Categories:
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Identifying Inefficiencies in our Patient Flow and Processes
Summary:
Provided recommendations on rectifying inefficiencies regarding processes within the Operating Room at Duke University Hospital.
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Re-assessing how to source and select local entrepreneurs for a global accelerator at MIT
Summary:
Created a framework for how to identify, source and select the very best local entrepreneurs for a global accelerator like the Scale-ups fellowship at D-Lab MIT.
Client
Location:
Cambridge, MA
Type:
University Affiliate
Details
Project
Resource Acquisition
Summary:
Maximized revenue from event spaces.
Categories:
Finance, Marketing Strategy, Operations, Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Futures Initiative, Career Development
Summary:
Focused on a) executing a comprehensive review of the Duke Football Future Initiative (DFFI) and existing career development programs for Duke’s student-athletes; and b) producing recommendations for DFFI pertaining to curriculum development, marketing and communications, human capital, and scaling the program up.
Categories:
Marketing Strategy, Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details