Project
Futures Initiative, Career Development
Summary:
Focused on a) executing a comprehensive review of the Duke Football Future Initiative (DFFI) and existing career development programs for Duke’s student-athletes; and b) producing recommendations for DFFI pertaining to curriculum development, marketing and communications, human capital, and scaling the program up.
Categories:
Marketing Strategy, Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Re-Imagining College Athletics
Summary:
Developed a comprehensive strategy and set of recommendations for how Duke Athletics should approach imminent Name, Image, and Likeness (NIL) legislation.
Categories:
Finance, Human Capital, Marketing Strategy, Operations, Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Duke Football Strategic Plan
Summary:
Developed a strategy for Duke Athletics to increase student engagement and attendance at Football games separate from the team’s performance on the field.
Client
Location:
Durham, NC
Industry:
Fitness & Recreation
Type:
University Affiliate
Details