Duke Athletics

Project

Futures Initiative, Career Development

Summary: Focused on a) executing a comprehensive review of the Duke Football Future Initiative (DFFI) and existing career development programs for Duke’s student-athletes; and b) producing recommendations for DFFI pertaining to curriculum development, marketing and communications, human capital, and scaling the program up.

Categories:

Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2019-2020

Program:

Daytime

Center:

Strategy

Duke Athletics

Project

Re-Imagining College Athletics

Summary: Developed a comprehensive strategy and set of recommendations for how Duke Athletics should approach imminent Name, Image, and Likeness (NIL) legislation.

Categories:

Finance, Human Capital, Marketing Strategy, Operations, Strategy

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2020-2021

Program:

Daytime

Center:

Strategy

Duke Athletics

Project

Duke Football Strategic Plan

Summary: Developed a strategy for Duke Athletics to increase student engagement and attendance at Football games separate from the team’s performance on the field.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Fitness & Recreation

Type:

University Affiliate

Details

Year:

2021-2022

Program:

Daytime

Center:

Strategy