Summary: Explored how to convert the SA consumer to use EFT as their preferred payment method (as opposed to credit card and other forms of payment).
Finance
Location: Johannesburg, Gauteng
Technology and IT
For-Profit
2018-2019
EMBA
I&E
Summary: Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations
Marketing Strategy, Strategy
Location: Kohler, WI
Consumer Products
For-Profit
2021-2022
EMBA
I&E
Summary: Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.
Finance, Marketing Strategy
Location: Pinehurst, NC
Other
For-Profit
2021-2022
EMBA
I&E
Summary: Developed a go-to-market strategy for Ed-Tech company, including comprehensive market research and optimization of its business development plan to enter the US market.
Market Research, Marketing Strategy, Strategy
Location: Eldoki, Giza
Education
For-Profit
2021-2022
EMBA
I&E
Summary: Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.
Market Research, Strategy
Location: Montreal, Quebec
Other
For-Profit
2021-2022
EMBA
I&E
Summary: Developed an expansion strategy for The Underbelly to increase its consumer base from 5,000 to 50,000 by year end 2023.
Accounting, Finance, Marketing Strategy, Technology
Location: Durham, NC
Fitness & Recreation
For-Profit
2020-2021
Daytime
I&E
Summary: Worked to increased subscribers to 7,000 by end of year, increased merchandise revenue mix to reach 50% of company’s incoming revenue, and filled holes within The Underbelly’s email marketing strategy.
Analytics, Marketing Strategy, Strategy
Location: Durham, NC
Fitness & Recreation
For-Profit
2021-2022
Daytime
I&E
Summary: Conducted a comprehensive assessment of next-generation learning platforms for an enterprise software technology company, including an analysis of the current state, the industry, competitors, and investment landscape, in order to support a go-to-market strategy for its XR hybrid learning platform.
Finance, Market Research, Marketing Strategy, Strategy, Technology
Location: Raleigh, NC
Technology and IT
For-Profit
2020-2021
Daytime
I&E
Summary: Identified patterns and high-level decision-maker processes among potential customer segments and developed a value map to support future market entry within the European food packaging market for a Denmark-based biotech startup.
Analytics, Market Research, Marketing Strategy, Strategy
Location: Aarhus, Denmark
Biotechnology
For-Profit
2020-2021
Daytime
I&E
Summary: Performed a market analysis for condition monitoring for IoT applications to define target markets for the launch of Particle’s new condition monitoring solution.
Marketing Strategy
Location: San Francisco, CA
Technology and IT
For-Profit
2020-2021
Daytime
I&E