Project
Growth Strategy - Investment Priorities
Summary:
We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Brooklyn, NY
Industry:
Food, Beverage & Tobacco
Details
Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary:
Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Arena Calibrate
Summary:
Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Santa Clara, CA 95054, CA
Details
Project
SJF Ventures Portfolio Company Portal Buildout
Summary:
Buildout of a custom, "self-service" portal for SJF portfolio companies to access resources created and provided by the Portfolio Acceleration team.
Categories:
Operations, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Banking, Finance & Insurance
Details
Project
Enabling rentention and acquisition at low CAC
Summary:
How can we improve our retention and acquisition on platform while staying within our budget?
Categories:
Analytics, Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Culver City, CA
Industry:
Food, Beverage & Tobacco
Details
Project
#PaymentRobotics
Summary:
Explored how to convert the SA consumer to use EFT as their preferred payment method (as opposed to credit card and other forms of payment).
Client
Location:
Johannesburg, Gauteng
Industry:
Technology and IT
Details
Project
Go-To-Market Strategy
Summary:
Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations
Categories:
Marketing Strategy, Strategy
Client
Location:
Kohler, WI
Industry:
Consumer Products
Details
Project
Go-to-market strategy
Summary:
Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.
Categories:
Finance, Marketing Strategy
Client
Location:
Pinehurst, NC
Details
Project
Expansion to the US market
Summary:
Developed a go-to-market strategy for Ed-Tech company, including comprehensive market research and optimization of its business development plan to enter the US market.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Eldoki, Giza
Details
Project
Robotic startup – Market sizing for the greatest in-building amenity
Summary:
Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.
Categories:
Market Research, Strategy
Client
Location:
Montreal, Quebec
Details