Fuqua Client Consulting Practicum

Cheetah Technologies

Cheetah Technologies

Project

Internal Processes Automation Leveraging AI

Summary: Cheetah, handles massive order volume of perishable products on a daily basis in a complex operational environment. This Project is to identify repetitive and costly to execute processes and evaluate solutions to influence the company's tech roadmap.

Categories:

Operations

Client

Location: Pleasanton, CA

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

I&E

Embodied Inc

Project

Moxie-Pro: B2B Go-to-Market Strategic Plan

Summary: Develop a B2B go-to-market strategy for Moxie-Pro to enter the K-12 education segment, encompassing both B2B direct selling and digital marketing strategies.

Categories:

Market Research, Marketing Strategy

Client

Location: Pasadena, CA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

I&E

Yolele

Project

Growth Strategy - Investment Priorities

Summary: We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Brooklyn, NY

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

BIOMILQ, Inc.

Project

BIOMILQ Go-To-Market Strategy and Product Development Pricing

Summary: Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

POSITION2

Project

Arena Calibrate

Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Santa Clara, CA 95054, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

EMBA

Center:

I&E

SJF Ventures

Project

SJF Ventures Portfolio Company Portal Buildout

Summary: Buildout of a custom, "self-service" portal for SJF portfolio companies to access resources created and provided by the Portfolio Acceleration team.

Categories:

Operations, Strategy, Technology

Client

Location: Durham, NC

Industry:

Banking, Finance & Insurance

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

i-Pay Secure Payment (Pty) Ltd

Project

#PaymentRobotics

Summary: Explored how to convert the SA consumer to use EFT as their preferred payment method (as opposed to credit card and other forms of payment).

Categories:

Finance

Client

Location: Johannesburg, Gauteng

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

EMBA

Center:

I&E

ChowNow Inc.

Project

Enabling rentention and acquisition at low CAC

Summary: How can we improve our retention and acquisition on platform while staying within our budget?

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Culver City, CA

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2022-2023

Program:

Daytime

Center:

I&E

Kohler Innovation for Good

Project

Go-To-Market Strategy

Summary: Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations

Categories:

Marketing Strategy, Strategy

Client

Location: Kohler, WI

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

LyfLynks, Inc.

Project

Go-to-market strategy

Summary: Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.

Categories:

Finance, Marketing Strategy

Client

Location: Pinehurst, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E