Project
Go-To-Market Strategy
Summary:
Developed business case and recommendation for Kohler’s Innovation for Good team to enter in the safe menstrual hygiene management (MHM) disposal space for underserved populations
Categories:
Marketing Strategy, Strategy
Client
Location:
Kohler, WI
Industry:
Consumer Products
Details
Project
Go-to-market strategy
Summary:
Developed a go-to-market strategy for an emerging elder care assistance platform through research and analysis of prospective customers and channel partners.
Categories:
Finance, Marketing Strategy
Client
Location:
Pinehurst, NC
Details
Project
Business model and expansion
Summary:
Developed an expansion strategy for The Underbelly to increase its consumer base from 5,000 to 50,000 by year end 2023.
Categories:
Accounting, Finance, Marketing Strategy, Technology
Client
Location:
Durham, NC
Industry:
Fitness & Recreation
Details
Project
Growth Strategy
Summary:
Worked to increased subscribers to 7,000 by end of year, increased merchandise revenue mix to reach 50% of company’s incoming revenue, and filled holes within The Underbelly’s email marketing strategy.
Categories:
Analytics, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Industry:
Fitness & Recreation
Details
Project
Project Arsenal - A NextGen Virtual Learning Platform
Summary:
Conducted a comprehensive assessment of next-generation learning platforms for an enterprise software technology company, including an analysis of the current state, the industry, competitors, and investment landscape, in order to support a go-to-market strategy for its XR hybrid learning platform.
Categories:
Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
Guide: the Go-to-Market Plan
Summary:
Identified patterns and high-level decision-maker processes among potential customer segments and developed a value map to support future market entry within the European food packaging market for a Denmark-based biotech startup.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy
Client
Location:
Aarhus, Denmark
Details
Project
Positioning & Go-to-Market
Summary:
Performed a market analysis for condition monitoring for IoT applications to define target markets for the launch of Particle’s new condition monitoring solution.
Categories:
Marketing Strategy
Client
Location:
San Francisco, CA
Industry:
Technology and IT
Details
Project
Branch Metrics: Mobile App Growth Strategy
Summary:
Conducted business strategy analysis and industry vertical research on mobile app usage and adoption, resulting in a series of interrelated sales artifacts that outlined the importance of digital strategy and described best practices for optimized mobile app adoption.
Categories:
Analytics, Other, Strategy, Technology
Client
Location:
Redwood City, CA
Industry:
Technology and IT
Details
Project
Customer Segmentation, Targeting and Pricing Analysis
Summary:
Performed comprehensive market research in order to further develop go-to-market strategy for healthcare technology company providing concussion management solutions.
Categories:
Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Chapel Hill, NC
Details
Project
Market Research for Cell-Cultured Meat
Summary:
Supported the company’s go-to-market strategy for a cell-cultured meat product through primary and secondary research to aid in their understanding of best practices for new product launch.
Categories:
Finance, Market Research
Client
Location:
Silicon Valley, CA
Industry:
Food, Beverage & Tobacco
Details