The Underbelly

Project

Business model and expansion

Summary: Developed an expansion strategy for The Underbelly to increase its consumer base from 5,000 to 50,000 by year end 2023.

Categories:

Accounting, Finance, Marketing Strategy, Technology

Client

Location: Durham, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

I&E

Cellugy

Project

Guide: the Go-to-Market Plan

Summary: Identified patterns and high-level decision-maker processes among potential customer segments and developed a value map to support future market entry within the European food packaging market for a Denmark-based biotech startup.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Aarhus, Denmark

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

I&E

Particle

Project

Positioning & Go-to-Market

Summary: Performed a market analysis for condition monitoring for IoT applications to define target markets for the launch of Particle’s new condition monitoring solution.

Categories:

Marketing Strategy

Client

Location: San Francisco, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

I&E

The Underbelly

Project

Growth Strategy

Summary: Worked to increased subscribers to 7,000 by end of year, increased merchandise revenue mix to reach 50% of company’s incoming revenue, and filled holes within The Underbelly’s email marketing strategy.

Categories:

Analytics, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2021-2022

Program:

Daytime

Center:

I&E

BLDG25 Inc.

Project

Project Arsenal - A NextGen Virtual Learning Platform

Summary: Conducted a comprehensive assessment of next-generation learning platforms for an enterprise software technology company, including an analysis of the current state, the industry, competitors, and investment landscape, in order to support a go-to-market strategy for its XR hybrid learning platform.

Categories:

Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

I&E

Branch Metrics

Project

Branch Metrics: Mobile App Growth Strategy

Summary: Conducted business strategy analysis and industry vertical research on mobile app usage and adoption, resulting in a series of interrelated sales artifacts that outlined the importance of digital strategy and described best practices for optimized mobile app adoption.

Categories:

Analytics, Other, Strategy, Technology

Client

Location: Redwood City, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

Daytime

Center:

I&E

Heads Together Health

Project

Customer Segmentation, Targeting and Pricing Analysis

Summary: Performed comprehensive market research in order to further develop go-to-market strategy for healthcare technology company providing concussion management solutions.

Categories:

Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Chapel Hill, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2021-2022

Program:

Daytime

Center:

I&E

Orbillion Bio

Project

Market Research for Cell-Cultured Meat

Summary: Supported the company’s go-to-market strategy for a cell-cultured meat product through primary and secondary research to aid in their understanding of best practices for new product launch.

Categories:

Finance, Market Research

Client

Location: Silicon Valley, CA

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2021-2022

Program:

Daytime

Center:

I&E